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How to Do Perfect Keyword Research?

Discussion in 'White Hat SEO' started by Rules, Jul 26, 2016.

  1. Rules

    Rules Junior Member

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    Hello Guys,
    I've a Brand eCommmerce client in Fitness and Nutrition Supplement niche they manufacture and sell online only. As you already knew, that health niche is dominated by massively authoritative websites like bodybuilding, menshealth and so on.
    Now, how to do keyword research so, that my client can rank in less time with right keywords which can generate some ROI for the starters.

    The Strategy I'm using is

    1. I head over to "Keyword Planner - Google."
    2. The I put the seed keyword such as "Arnold Diet."
    3. Now Export the List of the Keywords
    4. Now, I check the keywords and segregate them according to similarities in topics.
    5. Then I head over to Google and search for that keywords and check the DA and PA with a rough look on the websites.


    Problem

    1. 99% of the keywords are dominated by extensive authority website which is blogs or magazines. (They have a lot of content which makes it very hard to outrank them)
    2. How many keywords should I target in an article?
    Like Arnold Diet? (Competitive)
    Arnold Diet Plan (Competitive)
    Arnold Diet Guide (Competitive)
    Arnold diet for bodybuilding (Competitive)
    and so one
    3. Now, what should I do should I care about the No. of Searches + Quality of the content (With this option the no. of searches are great) or should I care about Competiton Analysis + Quality of Articles (No. of searches are far less than the above method)

    Please, guys, assist if you had any guide please let me know.

    Thank you
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    You need to do a few more steps.
    This is what I do for example - once I have my list of keywords exported from google keyword planner, I put them into keyword shitter and then you get the longtail versions of each keyword - like keyword + some additional query. There are a lot of different ways you can do this, but basically if you have almond diet, its going to probably be competative, where as if you have almond diet for diabetics, or something like that, it might be less competative, or more to the point you have a better chance of finding some keywords that less people are targeting, then less competition.

    Then take that extended list, put it back through keyword planner and get the best terms - and by this I mean the ones with reasonable search volume, maybe some buyer intent and also with some adwords competition so you know you can make money from them.

    Then with that list, you can start searching via google with each keyword and checking out the competition.

    volume is important of course - you need some volume to get some traffic when you rank. Low - medium volume is fine if there isnt too much competition (in the hope you can get to #1), high volume is good, and even if there is some tough competition at #1,#2 you know you can still get a lot of traffic at #3.

    You also need to look at the results and see what type of sites are ranking and whether you can add value to those results - for example if you look at buy almonds and you see the top 5 results are dominated by ecommerce sites then its probably not worth trying to rank your information site and so on.

    Here are some guides for further reading -

    http://www.blackhatworld.com/seo/keyword-research-competitor-analysis-guide.761632/
    http://www.blackhatworld.com/seo/hekkes-keyword-research-guide-examples-included.839717/
    http://www.blackhatworld.com/seo/tutorial-how-to-find-profitable-niches-keywords.726066/

    Also good guide on backlinko.com -
    http://backlinko.com/keyword-research
     
  3. Rules

    Rules Junior Member

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    So, after going through what you have said.
    Q. How many keywords should I target in 1 blog post. Like 10, 20, or?
    Check this one

    Let say I found a keyword
    called
    "keyword research" ^ High competition ^ High Searches
    Now,
    "How to do Keyword Research" - Lower than above Medium competition
    "How to do Keyword Research for an eCommerce" Low competition
    or the next we can go to "How to do Keyword Research for an eCommerce in Health Niche"
    So, this will be the keyword on which I'll write a topic.

    Problem: In health niche (Keeping topics relevant to the clients website) Most of the Keywords topics comes down to 10 Searches/Mo, which is just okay.
    Because if we don't have at least 1000 Searches/Mo, then it will undoubtedly disturb the Investment to the Return ratio (Keyword Research Time + Content Writer Fee :: Return in-terms of Traffic, Leads[Emails]+ Conversion possibility)
     
  4. soccerlover

    soccerlover Jr. VIP Jr. VIP

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    One small note mate, The keyword planner tool notifies advertising competition not the Keyword Competition.
     
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  5. davids355

    davids355 Jr. VIP Jr. VIP

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  6. davids355

    davids355 Jr. VIP Jr. VIP

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    I assumed OP already knows this. But yes, in keyword planner the competition score shows you a meassure of how many advertisers there are competing for the term - it doesnt neccesarily mean there will be lot of competition in the top 10 for the term but what it does mean is that there is money to be made - for exaxmple if you ranked #1 and you put up adsense on your landing page then you would have plenty of advertisers on that page from adsense IF the cmopetition score in google keyword planner was high.
     
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  7. Honey Bunny SEO

    Honey Bunny SEO Registered Member

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    In long term, your initial strategy should pay off.
    To quickly gather all good (searched) keywords and filter bad ones you can research your competitors' similar pages that are on top for "nutrition supplement" keyword. I'm using Serpstat tool:

    1. Go to Serpstat.com

    [​IMG]

    "Top Pages" option gives you a list of top-performing pages in SERP.

    2. Then analyze each page one at a time. Click on it (or paste its URL in the tool) and chose "Missing Keywords" option:
    [​IMG]
    You can gather keywords that this page doesn't get ranking for but present on similar pages from top-20 of search. If "Other URLs contain" metric shows "None" it means that this keyword is absent from the whole domain you research.
    Now:
    2.1. Export all keywords from all top-performing pages
    2.2. Find Missing Keywords for each of these pages and add then to separate columns
    2.3. Identify what keywords these pages are missing in common.
    2.4. Target these kws as you'll have better chances to get quicker ranking for them.
     
  8. Rules

    Rules Junior Member

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    Mate, I'm considering Competition by DA, PA, Quality of the website, TF and anchor Profile (If any niche site is ranking.)
    If any authority website is ranking I'm checking AGE and distributions
     
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