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How To Build A Viral Page From Scratch

Discussion in 'FaceBook' started by StrictlyTheBest, Jan 6, 2017.

  1. StrictlyTheBest

    StrictlyTheBest BANNED BANNED Jr. VIP

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    Having grown a large network of over 15m+ likes in under 13 months, through trial and error I've learnt a lot in what makes a viral page tick. For those in this section that have an interest viral pages, it is important to note that it's more than just having viral content on your page. To absolutely maximise everything has to be on brand from the very beginning. In this thread I will give a tutorial on what I like to call "The Building Blocks" - which are the foundation of starting a viral page that could potentially be generating millions of views with a bit of work.

    1. Niche/Audience

    This is by far the most important place to start. If you don’t know what kind of content your page is going to post or who the people you want to reach are - then you are less likely in building a page with a strong community that interacts with your content on a frequent basis.

    Find a niche you are interested in (no point finding something that doesn’t move you, there won’t be much passion in it and you won’t put your all into it)

    Once you’ve located a niche, decide who the audience for this niche is going to be. Create a “profile” of your typical fan. Such as below.

    EXAMPLE

    Niche: Female Content Gender: Girls
    Ages: 14-25
    Locations: US/UK/CA/EU

    Type of Content
    • Relatable Pictures • Quotes
    • Cute Animal Videos • Funny Teen Videos

    2. Page Name

    Don’t underestimate the power of a page name. To be a viral page, you want to absolutely maximise from all angles to build fans that develop into regular viewers of your content.

    How do I come up with my page names?

    Most of my pages are catered to teenagers aged between 14-19 as they are most responsive to
    content I enjoy sharing - so I always keep the names short. No more than 2 words although there are
    exceptions to the rule such as this page (this is not my page but just an example that long name can also convert if done right) .

    You could try to find trending words of the year or something really obvious so that without someone needing to go on your page to find out what your content is all about - they already get an idea from the name. Try not to be too generic such as “Funny Videos” that’s too overdone. Something memorable and in your face.

    Don’t forget that while the most common way people are introduced to new pages on Facebook is through content that has been engaged with on news feeds or the ticker feed, there is still a lot of traffic that comes from the search bar. So ensure the name is likely to be words that people will search for. So this requires a little bit of SEO knowledge.

    Whatever you decide your name to be, make sure it has an interesting story behind it that could one day entice your audience should your page ever become a potential to be a big brand (if this is what you're aiming for). Always think of the bigger picture.


    [​IMG]

    For example, and for those who do not know. The page above is owned by Alex Patridge who started a page called Unilad in 2010 and he sold it when it was a few thousand likes. Now as we know, Unilad has grown to be the biggest video publisher in the world. Hence the name of his page.

    3. About Section

    Fill in every necessary section of your About Me and ensure everything is correctly spelt to optimise the keywords you use. This is where a little SEO can come in if you know what you are doing. Generally, it takes Google a few weeks to update SEO on About tabs from Pages. And if you’re smart about it, you could be getting some free referral traffic to your page - it may not be a lot of people but it’s still something - the numbers add up at the end of the day.

    I’m no SEO expert so I won’t go too much into this as I don’t want to give information I that may not be 100% accurate.

    OPTIMISING YOUR PAGE WITH SEO

    A trick you can try that I’ve found to work is to find a random keyword related to your page and go to Google. Type in “x keyword + vocabulary” and head to one of the top searches. Pick the best words from the vocabulary list and string them up into sentences that make sense to sum up what your page is about. I’ve found this to be a quite effective in bringing traffic from Google for some of my pages. All these building blocks add up and play different roles which help to

    I no longer need to do this anymore as my pages are now viral on their own so referral traffic from Google is not a big issue unless it's a popular keyword.

    PAGE USERNAME

    Equally as important as the page name. Try to make sure the username is exactly the same as the page name if it is available. I understand that so many usernames are already taken and at times the pages have been deleted however Facebook hasn’t made the username available to anyone yet. So in these instances, make the username as similar as possible to your page name.

    PAGE PROFILE PICTURE

    Going back to what I was saying about a username that converts, this is equally as important. Make sure the picture you use is something that not only people can understand but also tie to your page name and content. Sometimes you may choose to brand with graphics rather a picture but in the beginning, I recommend a picture of something that is generalisable.

    COVER PHOTO

    Before clicking on your page, the only other way for someone to see your cover photo is by hovering their mouse over your page name (this only works for desktops) - so again, make it something eye catching and related to your content. Also stick to a colour scheme so everything stays on-brand - you want everything to look “together” and not a page that’s been made with half-hearted unrecogninsable designs or pictures.

    These are the basic building blocks you should be doing for every page you begin. For any other questions related to viral pages please post below and I will answer as best as I can.

    Hope this tutorial helped :)
     
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  2. staypositive

    staypositive Power Member

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    thanks a lot, cant wait to try the method, thanks for sharing!!
     
  3. WebsiteGuy

    WebsiteGuy Newbie

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    I have a quick question, If I was using MaxVisits or something to promote a website what do you think I should do? I mean the website loads in less than 2 seconds - should I build a sort of squeeze page? Or just promote the main URL itself? - Let me know!
     
  4. MySideHustle

    MySideHustle Junior Member

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    Once it's built, how do you promote a facebook page so that people actually find it? Are you having to rely solely on SEO to get started?
     
  5. sandandkush

    sandandkush Power Member

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    Good read!
     
  6. waqas_ibrahim

    waqas_ibrahim Regular Member

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    Hello, Thanks for the great information. Can you please give any tips on promoting the page?
     
  7. StrictlyTheBest

    StrictlyTheBest BANNED BANNED Jr. VIP

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    This isn't FB related? Please expand, maybe I'm a little confused
     
  8. Smileyヅ

    Smileyヅ Regular Member

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    Though I'm not into fb but still thanks for putting some valuable content here.
     
  9. StrictlyTheBest

    StrictlyTheBest BANNED BANNED Jr. VIP

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    Thank you!
     
  10. StrictlyTheBest

    StrictlyTheBest BANNED BANNED Jr. VIP

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    There are so many ways to promote a page. I recommend starting with inviting as many of your friends as possible and then spend some time locating viral groups to share the content. If you have a budget then you can pay bigger pages to share your content for you for $50 you could get 1 share from a 300-500k page, but i would recommend using $50 on a smaller page for a set of shares instead (pricing are all dependant on a page-by-page basis so don't take the amount I've quoted as set in stone). But always make sure the content being shared is suited to the audience of the page sharing.

    Use your initiative, ask yourself "where does my audience hang out" - once you find it ask yourself "what content do they really enjoy" and thereafter "how will i share this content with them from my page and convert them to like"
     
  11. StrictlyTheBest

    StrictlyTheBest BANNED BANNED Jr. VIP

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    Couldn't figure out how to multi-quote before I sent my reply - check the reply above. Was meant for you as well :)
     
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  12. DzED1

    DzED1 Newbie

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    Basics ...
     
  13. IGKing

    IGKing Jr. VIP Jr. VIP

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    Not into Facebook, but thanks for the share! BHW needs more posts like this.
     
  14. Eagle Eye

    Eagle Eye Senior Member

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    Oh plz let us in on your awesome wisdom beyond what you deem as basic.......can you add anything of value to this thread?
     
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  15. king master

    king master Jr. VIP Jr. VIP

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    but how to viral content , and get your first 10k-100k fan
     
  16. StrictlyTheBest

    StrictlyTheBest BANNED BANNED Jr. VIP

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    In regards to promotion check one of my other replies above. I will also be making a thread at some point which details all the different promotion techniques you could implement for your page.
     
  17. FreshStart1Goal

    FreshStart1Goal Junior Member

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    Waiting for the promotion part
     
  18. king master

    king master Jr. VIP Jr. VIP

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    Let me Know when it become ready , ThankU
     
  19. incomesurfer

    incomesurfer Power Member

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    any advise using fb ads??? which is better post engagement ads or page like ads?
     
  20. John Kabalski

    John Kabalski BANNED BANNED

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    OP you are a genius, thanks for the information mate.