If it's a newly created then invest only in smaller campaigns to the actual posts.
If it's an older web 2.0 then you can invest in to both, to the homepage and to the posts.
You will get even more backlink juice if you have an interesting evergreen article on the web2.0 which can be shared on the social networks and can pick up additional traffic.
I would suggest you link 60% of your posts to your root domain and the other 40% to specific pages. Make sure when you make a post on a web 2.0 profile that it is relevant to the link you are using. If it is relevant you will get a bigger boost and acquire more followers.
Do both, but if you are wanting to pass the juice through to another site then concentrate on the actual article link. Treat the web 2.0 just like you would any self-hosted blog you are building links to.
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