My big question is not so much HOW to do backlinking, but how OFTEN do you have to do regular SEO? I mean sure, everyone says write an article, spin it, submit, blast with links from Scrapebox etc etc But they never say how often this has to be done. Is this a once off? Does it depend on how competitive the first page is? Because I can't find any conclusive data in my own experience. Will you not just stick on page 1 unless you work at it for months? Anyone got any case studies, especially for new domains and sites?