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How important is an exact match domain?

Discussion in 'Domain Names & Parking' started by berkolish, May 23, 2014.

  1. berkolish

    berkolish Newbie

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    As the title says, how important is an exact match domain?? I am asking because my friend has a site with a good amount of visitors from search engines, and I have found a related keyword which might be profitable. I want to write content on this site itself since it is already indexed by google and has a decent page rank. But since the exact keyword is not in the domain name, I'm wondering if I'd be better off creating a site from scratch, with the keyword in it? Will not having an exact match domain hurt my chances of ranking in the top spots for that keyword??
     
  2. nickeberle

    nickeberle Regular Member

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    Not important at all, just one of many ranking factors but they are becoming less and less effective.
     
  3. nikita12

    nikita12 Jr. VIP Jr. VIP Premium Member

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    After the last google EMD algorithm update (more than a year back), there is pretty much no benefit to having an exact match domain. Infact I personally prefer a partial match - brandable domain name to an EMD.

    Niki
     
  4. peetrike

    peetrike Power Member

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    Not worth to chase the emd, you can rank without it.

    Cheers
     
  5. Techxan

    Techxan Elite Member

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    I am sorry, I disgree.

    There is no longer a bonus to having an EMD any more, but having your keyword in the URL is still very powerful.

    Just use the keyword in the page title on the existing site, and you are in like Flynn.
     
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    Last edited: May 23, 2014
  6. RedMango

    RedMango Power Member

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    All my EMDs are ranking in top 3.

    Experience beats opinion.
     
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  7. offwhite

    offwhite Regular Member

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    It can be helpful but is not essential. More benefit in Bing than google
     
  8. sagarbest

    sagarbest Senior Member

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    just having the keyword in domain is always useful.
     
  9. wordpressguru

    wordpressguru Registered Member

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    Yes I am agree with this that having keyword in the url is still powerful... When we search in search engines.. for any good keywords.. the result display are most the list which are good url of that keywords. As per google it is not important to have keywords in url but it is still working I think.
     
  10. ardley216

    ardley216 Elite Member

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    Keyword is better than no keyword. but over optimisation (especially combined with blackhat style SEO) will cause you to loose ranks.
     
  11. BuildMoreLinks

    BuildMoreLinks Jr. VIP Jr. VIP Premium Member

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    not that great anymore, just check the amount of dropped EMD's you have available now. :)
    As long as your backlink profile is strong EMD does not matter anymore.
     
  12. Arico Jennifer

    Arico Jennifer BANNED BANNED

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    EMD is fine and no EMD is fine as well.