How important is an exact match domain?

berkolish

Newbie
Joined
Oct 2, 2012
Messages
21
Reaction score
2
As the title says, how important is an exact match domain?? I am asking because my friend has a site with a good amount of visitors from search engines, and I have found a related keyword which might be profitable. I want to write content on this site itself since it is already indexed by google and has a decent page rank. But since the exact keyword is not in the domain name, I'm wondering if I'd be better off creating a site from scratch, with the keyword in it? Will not having an exact match domain hurt my chances of ranking in the top spots for that keyword??
 
Not important at all, just one of many ranking factors but they are becoming less and less effective.
 
After the last google EMD algorithm update (more than a year back), there is pretty much no benefit to having an exact match domain. Infact I personally prefer a partial match - brandable domain name to an EMD.

Niki
 
Not worth to chase the emd, you can rank without it.

Cheers
 
After the last google EMD algorithm update (more than a year back), there is pretty much no benefit to having an exact match domain. Infact I personally prefer a partial match - brandable domain name to an EMD.

Niki

I am sorry, I disgree.

There is no longer a bonus to having an EMD any more, but having your keyword in the URL is still very powerful.

Just use the keyword in the page title on the existing site, and you are in like Flynn.
 
Last edited:
It can be helpful but is not essential. More benefit in Bing than google
 
Yes I am agree with this that having keyword in the url is still powerful... When we search in search engines.. for any good keywords.. the result display are most the list which are good url of that keywords. As per google it is not important to have keywords in url but it is still working I think.
 
Keyword is better than no keyword. but over optimisation (especially combined with blackhat style SEO) will cause you to loose ranks.
 
Back
Top