1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How essential is site speed to Google rankings?

Discussion in 'Black Hat SEO' started by seosuccessor, Nov 6, 2016.

  1. seosuccessor

    seosuccessor Junior Member

    Joined:
    Sep 2, 2016
    Messages:
    131
    Likes Received:
    15
    Gender:
    Male
    Was wondering how instrumental is site speed to Google rankings?

    Here are my stats: https://snag.gy/fhCVK8.jpg

    But my website loads quick, so would fixing this be worth it?
     
  2. issorc

    issorc Jr. VIP Jr. VIP

    Joined:
    Feb 20, 2016
    Messages:
    686
    Likes Received:
    519
    Gender:
    Male
    There's a reason google marks this red. Often it's easy to fix most of the problems that occurr with some simple changes in the settings or plugins, especially if you're using wordpress.
     
  3. seosuccessor

    seosuccessor Junior Member

    Joined:
    Sep 2, 2016
    Messages:
    131
    Likes Received:
    15
    Gender:
    Male
    So fixing this would enhance rankings?
     
  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    12,474
    Likes Received:
    11,177
    Occupation:
    CHEAP
    Location:
    DATASETS
    Home Page:
    It's a rather weak signal, maybe 10% of the whole ranking sauce. All other things equal, a faster site ranks higher.
     
  5. Norbuy

    Norbuy Newbie

    Joined:
    Sep 27, 2016
    Messages:
    31
    Likes Received:
    3
    It's important, and your page is very slow, so yes you should fix it.
     
    • Thanks Thanks x 1
  6. BusinessSmack

    BusinessSmack Jr. VIP Jr. VIP

    Joined:
    May 2, 2012
    Messages:
    453
    Likes Received:
    142
    Gender:
    Male
    Location:
    Florida / Europe
    Home Page:
    3 things google announced for SEO

    Links: strong links and link votes play a major role in search rankings.
    Content: having quality content is more important than ever.
    RankBrain: Google’s AI ranking system.

    Somewhere in RB there is probably web speed.

    Plus the indirect effects from speed alone makes it critical.
    Such as from user experience. Example:
    User goes to site, pages take too long to load, so exits out of tab instead of waiting. Now you have a higher bounce rate.

    Just google Bounce Rate and you will quick find this:

    "A website's bounce rate is perhaps one of the most undervalued metrics of a successful SEO campaign. In general, a bounce rate is the amount of visitors to any given website who navigate off of the site after viewing only one page, typically expressed as a percentage." - outerboxdesign.com
     
  7. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

    Joined:
    Nov 15, 2008
    Messages:
    3,234
    Likes Received:
    1,494
    It's not a huge factor, but often an easy one to improve, so should be done. Are you using wordpress? If so there are many plugins that will bring it right up.
     
  8. Smurfmeister

    Smurfmeister Junior Member

    Joined:
    Feb 22, 2015
    Messages:
    165
    Likes Received:
    55
    It's a minor ranking factor but has other implications too. For example, a slow site will mean a higher bounce rate and less time on site, which will also impact rankings.
     
  9. W9go

    W9go Jr. VIP Jr. VIP Premium Member

    Joined:
    May 16, 2011
    Messages:
    4,861
    Likes Received:
    1,001
    Gender:
    Male
    Occupation:
    chasing girls
    Location:
    chasing girls
    fix it if you can ... speed is a ranking factor so why nit trying to optimise.
     
  10. SEOking222

    SEOking222 Jr. VIP Jr. VIP

    Joined:
    Sep 29, 2012
    Messages:
    1,394
    Likes Received:
    165
    Occupation:
    LOL ya right
    Location:
    Ghosted
    OP - You should check the site speed, it matters alot in giving you position in Google!
     
    • Thanks Thanks x 1
  11. Trinity Smith

    Trinity Smith Regular Member

    Joined:
    Aug 26, 2016
    Messages:
    440
    Likes Received:
    76
    Gender:
    Female
    Site speed matters a lot, especially for eCommerce website, the faster the site loads the better.

    Source: https://www.semrush.com/blog/why-does-page-speed-impact-your-seo/

    Source: https://moz.com/learn/seo/page-speed

    Source: https://moz.com/blog/how-website-speed-actually-impacts-search-ranking
     
    • Thanks Thanks x 1
  12. kakacondoqn

    kakacondoqn Newbie

    Joined:
    Apr 17, 2016
    Messages:
    44
    Likes Received:
    5
    Location:
    1600 Amphitheatre Parkway Mountain View
    You should fix all the problems of "on page"
    Then continue with "off page"
    It is the first brick of the building, if it is not strong, then all the things you do later will throw trash
     
  13. Windmm

    Windmm Jr. VIP Jr. VIP

    Joined:
    Jun 10, 2013
    Messages:
    1,988
    Likes Received:
    808
    It matters "a lot"
     
  14. Aty

    Aty Jr. VIP Jr. VIP

    Joined:
    Jan 27, 2011
    Messages:
    5,988
    Likes Received:
    4,083
    Occupation:
    SEO (Senior Erection Officer)
    Location:
    your 6 o'clock
    Home Page:
    Website loading time is very important in my opinion. It is good to have it under 2 seconds. Try https://tools.pingdom.com/ for measuring.
     
  15. seo dean

    seo dean Jr. VIP Jr. VIP

    Joined:
    May 5, 2016
    Messages:
    347
    Likes Received:
    32
    Yes site speed is one of the essential factors for google ranking.The users also will get attract with speed site only.Slow speed site will get low interest with the readers.