How essential is site speed to Google rankings?

issorc

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There's a reason google marks this red. Often it's easy to fix most of the problems that occurr with some simple changes in the settings or plugins, especially if you're using wordpress.
 

seosuccessor

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There's a reason google marks this red. Often it's easy to fix most of the problems that occurr with some simple changes in the settings or plugins, especially if you're using wordpress.
So fixing this would enhance rankings?
 

Norbuy

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It's important, and your page is very slow, so yes you should fix it.
 

BusinessSmack

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3 things google announced for SEO

Links: strong links and link votes play a major role in search rankings.
Content: having quality content is more important than ever.
RankBrain: Google’s AI ranking system.

Somewhere in RB there is probably web speed.

Plus the indirect effects from speed alone makes it critical.
Such as from user experience. Example:
User goes to site, pages take too long to load, so exits out of tab instead of waiting. Now you have a higher bounce rate.

Just google Bounce Rate and you will quick find this:

"A website's bounce rate is perhaps one of the most undervalued metrics of a successful SEO campaign. In general, a bounce rate is the amount of visitors to any given website who navigate off of the site after viewing only one page, typically expressed as a percentage." - outerboxdesign.com
 
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It's not a huge factor, but often an easy one to improve, so should be done. Are you using wordpress? If so there are many plugins that will bring it right up.
 

Smurfmeister

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It's a minor ranking factor but has other implications too. For example, a slow site will mean a higher bounce rate and less time on site, which will also impact rankings.
 

W9go

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fix it if you can ... speed is a ranking factor so why nit trying to optimise.
 

SEOking222

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OP - You should check the site speed, it matters alot in giving you position in Google!
 

Trinity Smith

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Site speed matters a lot, especially for eCommerce website, the faster the site loads the better.

Actually, pagespeed relies on different elements. But for some types of websites, like ecommerce ones, pagespeed should be your top priority as a bad one could cost you a lot. For instance, Walmart found out they were the fastest retail website compared to sites like Amazon or eBay. They decided to increase even more their speed performances and it results that:

  • ‘For every 1 second of improvement they experienced up to a 2% increase in conversions
  • For every 100 ms of improvement, they grew incremental revenue by up to 1%’ (source)
Thus, a small decrease can result in significant loss of conversion rate as people will be more likely to abandon their shipping or exit your website.
Source: https://www.semrush.com/blog/why-does-page-speed-impact-your-seo/

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
Source: https://moz.com/learn/seo/page-speed

Clearly Google is increasingly acting upon what is intuitively obvious: A poor performing website results in a poor user experience, and sites with poor user experiences deserve less promotion in search results.
Source: https://moz.com/blog/how-website-speed-actually-impacts-search-ranking
 

kakacondoqn

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You should fix all the problems of "on page"
Then continue with "off page"
It is the first brick of the building, if it is not strong, then all the things you do later will throw trash
 

Aty

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Website loading time is very important in my opinion. It is good to have it under 2 seconds. Try https://tools.pingdom.com/ for measuring.
 
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