How do you know if your targeting is right on Facebook Ads?

SOCIAL MEDIA MARKETING · Jun 9, 2023

In my opinion based on:
1.Conversion rate: Conversion rate measures the number of people completing a desired action (such as filling out a form or making a purchase) divided by the number of clicks on your ad. A higher conversion rate indicates that your ad is effectively targeting people interested in your offer.
2.Click-through rate (CTR): CTR measures the number of clicks your ad receives divided by the number of impressions. A higher CTR indicates that your ad is resonating with your target audience and generating interest in your offer.
3.Cost Per Action (CPA): CPA measures the cost of acquiring a new customer or lead. A lower CPA indicates that your targeting is working and that you're reaching the right people at the right cost.
As for your opinion, please share what you know.

Min_Agency · Jun 10, 2023

That's a good idea. Thank you for sharing.

My approach and opinions are the same as yours.

James_walker · Jun 11, 2023

Thank you for sharing!

Nikolaos · Jun 11, 2023

This is a good post to educate Facebook newbies so they know what they are dealing with. Excellent post.

SOCIAL MEDIA MARKETING · Jun 12, 2023

Nikolaos said:
This is a good post to educate Facebook newbies so they know what they are dealing with. Excellent post.

Yes, I hope my sharing is useful to everyone

qwe7410 · Sep 29, 2023

I'm not sure what's the problem
It seems that all the sales received, wherever it came from, from Google ads, from organic traffic, it's all recorded in the Ads manager conversion.
Sales amount was also x 2

Anyone can tell what's wrong?

I used pixel helper, they found two tags on the page.
One from the admin, one from the facebook account holder itself.

This is my google tag manager.
Anything looks wrong?

Emma Jenkins ads · Sep 29, 2023

Excellent, thanks for the useful sharing

Rahul_1506 · Sep 29, 2023

In Facebook Ads, a high Conversion Rate and Click-Through Rate (CTR) indicate that your ad is resonating well with the targeted audience and effectively driving desired actions. Conversely, a low Cost Per Action (CPA) suggests that you're reaching the right people at a cost-effective rate. Together, these metrics gauge the accuracy and efficiency of your targeting strategy.

Lincoln Rhyme · Sep 29, 2023

when i reach the target, i know im going the right way

bijutoha · Sep 29, 2023

Thanks. The performance of your Facebook Ads campaigns may be evaluated using the three indicators you listed. Additionally, we must try various forms of advertising and audience targeting to see what works best for our company.

rocketpr · Sep 29, 2023

The fundamentals, love it, explained nice and simply. Thanks for sharing!

N1ckG2 · Sep 29, 2023

SOCIAL MEDIA MARKETING said:
In my opinion based on:
1.Conversion rate: Conversion rate measures the number of people completing a desired action (such as filling out a form or making a purchase) divided by the number of clicks on your ad. A higher conversion rate indicates that your ad is effectively targeting people interested in your offer.
2.Click-through rate (CTR): CTR measures the number of clicks your ad receives divided by the number of impressions. A higher CTR indicates that your ad is resonating with your target audience and generating interest in your offer.
3.Cost Per Action (CPA): CPA measures the cost of acquiring a new customer or lead. A lower CPA indicates that your targeting is working and that you're reaching the right people at the right cost.
As for your opinion, please share what you know.

All this is no sense. There is only one metric that matters - ROAS. With positive roas you run ads for free and who cares about the targeting? FB AI does the work for you. Make 50+ conversions a week and you are fine.

SOCIAL MEDIA MARKETING · Sep 29, 2023

This is each person's own opinion. As long as your advertising results are effective

Anonymous Seller · Sep 29, 2023

Great, your sharing is very useful.
And I have similar opinions as you.

Adiratna · Sep 29, 2023

Thanks for sharing note it for future reference.

Khamkaeo · Sep 29, 2023

It's helpful thank you Op

BH GTM · Sep 30, 2023

SOCIAL MEDIA MARKETING said:
In my opinion based on:
1.Conversion rate: Conversion rate measures the number of people completing a desired action (such as filling out a form or making a purchase) divided by the number of clicks on your ad. A higher conversion rate indicates that your ad is effectively targeting people interested in your offer.
2.Click-through rate (CTR): CTR measures the number of clicks your ad receives divided by the number of impressions. A higher CTR indicates that your ad is resonating with your target audience and generating interest in your offer.
3.Cost Per Action (CPA): CPA measures the cost of acquiring a new customer or lead. A lower CPA indicates that your targeting is working and that you're reaching the right people at the right cost.
As for your opinion, please share what you know.

Thanks for your sharing bro

How do you know if your targeting is right on Facebook Ads?

SOCIAL MEDIA MARKETING

Elite Member

Min_Agency

Banned - selling outside of the marketplace.

James_walker

Senior Member

Nikolaos

Elite Member

SOCIAL MEDIA MARKETING

Elite Member

qwe7410

Regular Member

Emma Jenkins ads

Senior Member

Rahul_1506

Junior Member

Lincoln Rhyme

Senior Member

bijutoha

Newbie

rocketpr

Senior Member

N1ckG2

Elite Member

SOCIAL MEDIA MARKETING

Elite Member

Anonymous Seller

Senior Member

Adiratna

Newbie

Khamkaeo

Newbie

BH GTM

Power Member

Main Menu

Marketplace

Making Money

BlackHat World