How do they do this SEO campaign?

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shaverianLhs

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When you search for 'Bityard.com Funding Rate' or 'Bityard.com Defi Airdrop' on Google, you see many legitimate websites with these keywords in the title.
How do you do that? I don't suppose these sites are paid for advertising??
 
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Is this a brand search motivational attempt?

All I see is search results pages. Those are usually auto-generated.

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They are not paid for advertisement. It’s called Chinese search results spam or internal site search spam — the spammers create links with these keywords to these internal site search result pages somewhere, and when Google crawls and finds these links, it indexes the pages.

Sites are supposed to add noindex to their search result pages, that’s what Google has been recommending for many years, but some sites forget, and they get taken advantage of by spammers, like the example you gave.
 
shaverianLhs said:
When you search for 'Bityard.com Funding Rate' or 'Bityard.com Defi Airdrop' on Google, you see many legitimate websites with these keywords in the title.
How do you do that? I don't suppose these sites are paid for advertising??
Click to expand...
there is cloaking involved for that
 
I made a tool to make these automatically. Thinking about giving it away on here for free. They are just manipulating the search string on most of them.
 
I
shaverianLhs said:
When you search for 'Bityard.com Funding Rate' or 'Bityard.com Defi Airdrop' on Google, you see many legitimate websites with these keywords in the title.
How do you do that? I don't suppose these sites are paid for advertising??
Click to expand...
I haven't seen some of these, good find.
 
They are likely leveraging expired pages or authority platforms to rank fast. Smart keyword targeting and timing, not ads.
 
They to fine good keywords, write quality content, built backlink and track result to improve.
 
Marko T said:
OK, but what is the point of this? People search the KW, they land on that page and nothing happens cause there is nothing there
Click to expand...
The usual tactic is a high traffic keyword along with a naked url. It may sound crazy, but in some geos people are happy to copy and paste a random url that they found on a dodgy looking site-search page.
 
theautomationdomination said:
I made a tool to make these automatically. Thinking about giving it away on here for free. They are just manipulating the search string on most of them.
Click to expand...
Could you enlighten me on how you usually do it? Do you create links on a page as explained here?
https://www.blackhatworld.com/seo/links-to-search-pages-on-other-sites.1737181/
 
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