As most of us have already heard by now....Google rolled out an update over the last few days and it has penalized quite a few sites. What isn't clear is how they have determined why certain sites have suffered and others haven't. A lot of people are saying "you need to clean up those backlinks" - basically my question is, how? I've searched on Google and there are monthly subscription services that can help - although is there method just finding the links and sending the web owner an email? How can you remove links that you have no control over? And, IF (I'm not saying they are) SAPE links have been targeted...then surely these BH techniques or web owners aren't going to bother to find your links and remove them from those servers? Thanks in advance.