First (and probably most importantly) you have to give people a reason to like the page. This is especially important if they don't know you. Are there any applications on the page that are fun to use? Add as much content as you can and make the page interesting to visit.
Once you have some content on there, share it anywhere you can. If you have a website or a friends website, promote the page on there. Act as the page and interact with other pages and individuals on Facebook. When people interact with your page, be sure and respond quickly. If you maintain an email list, email people when there is new content. If you don't have an email list start one. Email everyone you know and tell them to like the page. Encourage people to share your page or links to your videos, images, etc. The caliber of your content is important. If you can create some really kick-ass content, people will promote it for you.
If you have some money you could also promote the page through FB advertising which is very effective as long as you have a good page.
Here are some other ideas,
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