Help needed: Shopify site not converting

Seor

Newbie
Joined
Jul 28, 2019
Messages
4
Reaction score
2
Hi,

We've just launched DropTheTee.com on a default Shopify template. There are several "feeder" sites behind this, mainly expired domains and social media, and we're starting to see traffic pick up.

We aren't however seeing a good conversion rate. So we looked at a checklist:
  1. are the designs worth buying? both anonymous (social posts) and surveyed potential clients said they were.
  2. is the site loading and working ok? yup - one of the Shopify defaults
  3. are the sales terms competitive? yes - POD in the US is good, pricing is below average, returns policy is boiler plate
  4. is user behavior healthy? yes - several pages per visit, good ToS, good email open rate
The funnel seems to constrict between browse and adding to cart, then further when coming to completing the transaction. We've run test buys, and everything is smooth.

Can anyone offer any insights?

Thanks in advance
 

Kikerinka

Elite Member
Joined
Dec 18, 2010
Messages
1,789
Reaction score
3,751
I checked your site and designs, and would say they are better than most I've seen before.

Maybe the only mistake I see is that you're in no particular niche, and therefore you may struggle with targeting the right audience... But if you continue and build your brand (basically as a seller of great designs in a variety of niches), the conversions will certainly pick up.

BTW, what do you consider a bad conversion rate?
 

Seor

Newbie
Joined
Jul 28, 2019
Messages
4
Reaction score
2
Thanks for the quick response!

The conversion rate is bouncing around 0.25% for new users. I'm used to seeing 1.5% as a base rate with much higher for certain channels or demos.

You're right about the broad approach. Whilst we have several collections, we're digging into the Star Wars, then 1980s niche, then others on an interest by interest strategy. Star Wars is a popular audience to target, but then the KW competition isn't too tough.
 

S H E E T

Newbie
Joined
Jul 28, 2018
Messages
28
Reaction score
3
i visited your web. IMHO your store selling very expensive for this kind of shirts.

1. The web converted automatically to my country currency..That's good!
2. Presentation for the web - Weak but straight forward.

Other than that is OKAY....
 

Seor

Newbie
Joined
Jul 28, 2019
Messages
4
Reaction score
2
i visited your web. IMHO your store selling very expensive for this kind of shirts.

1. The web converted automatically to my country currency..That's good!
2. Presentation for the web - Weak but straight forward.

Other than that is OKAY....

Thanks

What would you recommend to improve #2?

The prices were gauged against the US market, which ranges between $15 (bad quality) to $30 (best quality for a standard graphic tee). We're going to lower them to see if there's an uptick. We also offer significant discounts for newsletter subscribers, so we need to be careful not to become a charity for t-shirt addicts.
 

bankyam jin

BANNED
Joined
Aug 29, 2019
Messages
32
Reaction score
23
Welllll, this is not how you sell tshirts son.

Consider changing your website's design. If you do the same thing that everyone else is doing, you won't get any conversions. Tbh, your website's deign is too plain. The tshirt's color which is white gets mixed with your website's background color, white. Who ever designed that website needs to quit his job.

If you aren't moving with the trend, your products won't sell. Your designs are just plain and simple and won't stand out amongst the others.
Who wear tshirts the most? Teenagers. Whom should you target? Teenagers. How do you target them? Internet.
For example, a plain tshirt which says "Feminist" can beat all of your designs, why? coz that's the trend now.

Where to get ideas from? Use brains and internet. These two links will help you. Google trends and buzzfeed.

How to promote your product?
Facebook:
Start with Facebook Ads.
Choose a few products of one niche, for example if it is related to Feminism or some quote related to beards, you know which gender and age group to target.

Target the geo locations with big universities, or the one's which are rich. There's no use of targetting one whole state in the US, not everyone is interested in
buying tshirts.

If you want to target some spefici music genre or musician you know what kinda people you should target too and what age group. If there's a concert of some big star in a few weeks, target the artist, make a design, target the audience.

Another example of targetting people is, if you have some designs related to Weightlifting/Fitness, target the people who like and follow fitness models and not the people who have an interest in fitness, there's a difference here.

Create a facebook audience through your facebook page.
Create Ads every once in a while, throw offers ocassionally.
Learn about Facebook CPC, learn everything there is to know about how facebook ads work and efficiently spending on it.

Reddit:
Do you have any tshirts related to coding or a famous meme?
Target the sub reddits of that niche. Reddit ads are neglected most of the time but they can convert very well too.

Instagram:
Buy an account from someone here which has atleast a 1000 followers and use it as your official page.
Promote your products through influencers. Run ads here too.


Even after doing all this i can't guarantee you conversions because of the website design and the quality of mockups you have right now.
People see those boring mockups everyday. Even if you are posting ads, their brain won't even pick your ad. It's a straight r/whoosh.

How do you come up with something different? I don't know put brains to work. The ideas are LIMITLESS.
Do you know which shopify sites rank the highest on alexa? Check those out.

Designs aren't the hype these days, Most of the top selling tees are just simple text. Choosing the right Font and colors is the crucial part. Looking at the way you chose the colors for your website, maybe you might fail at this part too.

Think logically, what people would like. What would want them to buy from YOUR website. It shouldn't look like a new website even though it is one. Make people feel comfy when they visit your website, it should look and feel like it is a website made only for a selected few and not for everyone. Your design should make people spend that extra $10 for the quality of your presentation.

I have been in the fashion industry for past 3 years, even thou its my family business i wouldn't say i'm a professional in this field. But, i do have a lot of insights on what make a brand stand out.

Good luck OP, i hope you make some changes and make your website one of the best.
 

S H E E T

Newbie
Joined
Jul 28, 2018
Messages
28
Reaction score
3
If the price is okay...you can work more on improve the store presentation....

#2 - Maybe put some black color on that template. Maybe you can compare to this...https://www.fashionbeans.com/article/best-retro-t-shirts/

As a start i guess...
 

Legacyy

Registered Member
Joined
Jul 28, 2018
Messages
85
Reaction score
30
When I visited your website, I liked the design in general... it's straight forward and to the point. Not too busy. It doesn't stand out or make me remember you, but that is something you can work on in the long-term.

I agree with earlier comments that you are maybe not really focusing on a specific niece, this could be an issue. Also, think outside the box. Tees is a market that is extremely competitive, there are thousands of websites for this. Can you give me 1 or 2 reasons why I should buy from you instead of another website? What's your core strategy? Whatever the answer is, should be reflected on your website.

- When your pop-up for a subscribe appears, it's a completely different design than your website with palm trees. I believe consistency is important.
- You use poor quality pictures for headers, shape descriptions. You lose professionalism here.
- Personally, I feel your article titles are long and confusing but thats probably me :).

Your website was fast on my mobile, I love that.
 

jul3s

Jr. VIP
Jr. VIP
Joined
Jan 28, 2010
Messages
763
Reaction score
1,513
Website
bit.ly
Welllll, this is not how you sell tshirts son.

Consider changing your website's design. If you do the same thing that everyone else is doing, you won't get any conversions. Tbh, your website's deign is too plain. The tshirt's color which is white gets mixed with your website's background color, white. Who ever designed that website needs to quit his job.

If you aren't moving with the trend, your products won't sell. Your designs are just plain and simple and won't stand out amongst the others.
Who wear tshirts the most? Teenagers. Whom should you target? Teenagers. How do you target them? Internet.
For example, a plain tshirt which says "Feminist" can beat all of your designs, why? coz that's the trend now.

Where to get ideas from? Use brains and internet. These two links will help you. Google trends and buzzfeed.

How to promote your product?
Facebook:
Start with Facebook Ads.
Choose a few products of one niche, for example if it is related to Feminism or some quote related to beards, you know which gender and age group to target.

Target the geo locations with big universities, or the one's which are rich. There's no use of targetting one whole state in the US, not everyone is interested in
buying tshirts.

If you want to target some spefici music genre or musician you know what kinda people you should target too and what age group. If there's a concert of some big star in a few weeks, target the artist, make a design, target the audience.

Another example of targetting people is, if you have some designs related to Weightlifting/Fitness, target the people who like and follow fitness models and not the people who have an interest in fitness, there's a difference here.

Create a facebook audience through your facebook page.
Create Ads every once in a while, throw offers ocassionally.
Learn about Facebook CPC, learn everything there is to know about how facebook ads work and efficiently spending on it.

Reddit:
Do you have any tshirts related to coding or a famous meme?
Target the sub reddits of that niche. Reddit ads are neglected most of the time but they can convert very well too.

Instagram:
Buy an account from someone here which has atleast a 1000 followers and use it as your official page.
Promote your products through influencers. Run ads here too.


Even after doing all this i can't guarantee you conversions because of the website design and the quality of mockups you have right now.
People see those boring mockups everyday. Even if you are posting ads, their brain won't even pick your ad. It's a straight r/whoosh.

How do you come up with something different? I don't know put brains to work. The ideas are LIMITLESS.
Do you know which shopify sites rank the highest on alexa? Check those out.

Designs aren't the hype these days, Most of the top selling tees are just simple text. Choosing the right Font and colors is the crucial part. Looking at the way you chose the colors for your website, maybe you might fail at this part too.

Think logically, what people would like. What would want them to buy from YOUR website. It shouldn't look like a new website even though it is one. Make people feel comfy when they visit your website, it should look and feel like it is a website made only for a selected few and not for everyone. Your design should make people spend that extra $10 for the quality of your presentation.

I have been in the fashion industry for past 3 years, even thou its my family business i wouldn't say i'm a professional in this field. But, i do have a lot of insights on what make a brand stand out.

Good luck OP, i hope you make some changes and make your website one of the best.

This. This is exactly what the problem is. @bankyam jin very well explained! Hats off!
 

Haksxsx`

Senior Member
Joined
Sep 14, 2017
Messages
923
Reaction score
246
Website
bit.ly
I am going to launch my own line and this might help more
Looking at all comments
 

Seor

Newbie
Joined
Jul 28, 2019
Messages
4
Reaction score
2
Welllll, this is not how you sell tshirts son.

Consider changing your website's design. If you do the same thing that everyone else is doing, you won't get any conversions. Tbh, your website's deign is too plain. The tshirt's color which is white gets mixed with your website's background color, white. Who ever designed that website needs to quit his job.

If you aren't moving with the trend, your products won't sell. Your designs are just plain and simple and won't stand out amongst the others.
Who wear tshirts the most? Teenagers. Whom should you target? Teenagers. How do you target them? Internet.
For example, a plain tshirt which says "Feminist" can beat all of your designs, why? coz that's the trend now.

Where to get ideas from? Use brains and internet. These two links will help you. Google trends and buzzfeed.

How to promote your product?
Facebook:
Start with Facebook Ads.
Choose a few products of one niche, for example if it is related to Feminism or some quote related to beards, you know which gender and age group to target.

Target the geo locations with big universities, or the one's which are rich. There's no use of targetting one whole state in the US, not everyone is interested in
buying tshirts.

If you want to target some spefici music genre or musician you know what kinda people you should target too and what age group. If there's a concert of some big star in a few weeks, target the artist, make a design, target the audience.

Another example of targetting people is, if you have some designs related to Weightlifting/Fitness, target the people who like and follow fitness models and not the people who have an interest in fitness, there's a difference here.

Create a facebook audience through your facebook page.
Create Ads every once in a while, throw offers ocassionally.
Learn about Facebook CPC, learn everything there is to know about how facebook ads work and efficiently spending on it.

Reddit:
Do you have any tshirts related to coding or a famous meme?
Target the sub reddits of that niche. Reddit ads are neglected most of the time but they can convert very well too.

Instagram:
Buy an account from someone here which has atleast a 1000 followers and use it as your official page.
Promote your products through influencers. Run ads here too.


Even after doing all this i can't guarantee you conversions because of the website design and the quality of mockups you have right now.
People see those boring mockups everyday. Even if you are posting ads, their brain won't even pick your ad. It's a straight r/whoosh.

How do you come up with something different? I don't know put brains to work. The ideas are LIMITLESS.
Do you know which shopify sites rank the highest on alexa? Check those out.

Designs aren't the hype these days, Most of the top selling tees are just simple text. Choosing the right Font and colors is the crucial part. Looking at the way you chose the colors for your website, maybe you might fail at this part too.

Think logically, what people would like. What would want them to buy from YOUR website. It shouldn't look like a new website even though it is one. Make people feel comfy when they visit your website, it should look and feel like it is a website made only for a selected few and not for everyone. Your design should make people spend that extra $10 for the quality of your presentation.

I have been in the fashion industry for past 3 years, even thou its my family business i wouldn't say i'm a professional in this field. But, i do have a lot of insights on what make a brand stand out.

Good luck OP, i hope you make some changes and make your website one of the best.

Many thanks for all the insights. Very helpful.
 

Psh

Banned as member requested
Joined
Feb 7, 2017
Messages
2,528
Reaction score
4,287
Website
www.blackhatworld.com
There's nothing special about the store (or designs for that matter), and there's about 13404696 other websites just like yours (no offence). I can probably go to Amazon and find the same designs for a cheaper price.

I'd niche down.
 

Aragorn507

Newbie
Premium Member
Joined
May 13, 2019
Messages
29
Reaction score
6
Website
augmentacademy.io
I wouldn't just niche your store down, I'd also be actively looking for trends within your niche and then capitalize when you see them. You don't even need to really be good at it either. Like for Instance you could probably do a Halloween theme for your page and sell designs catered to that specific holiday.

You can give some designs away to some targeted Influencers via YouTube or Instagram (I recommend the Goth/Scene Niche), and offer to pay them for some posts / videos (pay them after they've posted of course), and hand them some coupon code discounts for their specific followings. That way their customers will have an incentive to buy from that specific Influencer, you'll have social proof from that specific Influencer, and warm traffic coming to your site.

Holidays, trends and events are very easy to capitalize on but they take some preparation. So prepare accordingly.
 

Callumwlsn

Newbie
Joined
Nov 21, 2019
Messages
3
Reaction score
1
You're site looks okay but okay isn't going to cut it. You need to narrow down to an audience that is more targeted or spend more money on a better theme and content.
 
D

Deleted member 1331429

Guest
Yeah man, I visited and browsed for 5mins, being opened minded. Didn't even read the replies in this thread so I wasn't influenced by anyone.


I never even left the home page unfortunately. I couldn't put my finger on why I didn't want to click further. Then I asked myself if I could picture myself wearing any of these T-Shirts. Again, unfortunately, I couldn't.

Not because the designs were bad. They were good. It's just not for me.

The reason why I would want to buy a shirt, let alone a graphic tee, is because if I think it will make me look cool.

I browsed around, and it felt like I was viewing merchandise and reading copy from someone who is trying to be cool, but doesn't understand what cool actually is.

1) I'm guessing Drop The Tee is a play on name to the meme, kinda ? Let's see how long that name will last once the meme is dead if that is true.

2) A lot of lingo being thrown on your site, like "Buy the bear", "As seen on the Big Screen", "Busted t-shirts".

It just feels like it's trying to be cool and fails. I'm sorry if that's too harsh, but it looks like I'm traveling into the uncanny valley of what cool is supposed to be.

It's almost cool, but just needs a few refinements.
 
Top