Help - Android App- Need advice

Hello,

I created an android game app recently. The game is a "habbo like". For those who don't know habbo, it is a virtual 2D chat where kids/teenagers could meet, have fun discussing, create stories and roleplaying...

The economy is based on in-app purchase (only cosmetic), all features are free.

I am totally new (and noob) in Mobile Marketing and I would like to have some advices on how can I increase organic installations on my app ?

So far, I thought about 2 strategies : One (almost) without budget and one with budget.

Without budget (currently running):

This one focus on Instagram growth and redirecting the targeting users to my app in order to increase players in game.

I created an account on Instagram, I put my app link in bio, I subscribed to a bot and I am targeting potential users by following followers of famous youtuber teenager for exemple.

So far I got more than 2k followers back but only 1-2% installs and currently my app is a desert. Indeed when people is conecting and see nobody there, they leave.

Maybe I need to optimize the people I follow. Anyway, this method cost me $8/month

With budget (no test made):

I am planning to pay services. Like everyone, I thought directly facebook/instagram services to promote my app with paid advertisement.

I also though, to optimize my ROI, I would have to set a good amount $ in few time in order to get a maximum users interested in installing the app and those people could be connected together for their first in game connexion and experience.

What do you think guys ? Do you have some advice to increase installs ? Some ASO advice ?

thanks

nobody can give an opinion ?

Hi mumuk, i'm currently on mobile dev also , and mobile marketing,
i think what you need is just targetting install for increase your organic, i have friend of mine he use adwords for get install and also social media ads (fb ads)
i have no experience before about that,
lets discuss

You can try to "give away" some of the paid futures/cosmetics in exchange for a post on Facebook.

For example at the in-app purchase screen you could have two options:
"Purchase the feature for 0.99$ OR Get it for absolutely free in exchange for Facebook post/share".

Once the user has shared the post, you could have some kind of script that checks if the post has been actually made, then unlock the feature. That way the friends of the poster will see and join it as well and you will get the word spread more easily. Once you gathered enough people, simply disable the 'get it for free in exchange for a post' feature on your app. Good luck!

netzerboy said:

Hi mumuk, i'm currently on mobile dev also , and mobile marketing,
i think what you need is just targetting install for increase your organic, i have friend of mine he use adwords for get install and also social media ads (fb ads)
i have no experience before about that,
lets discuss

Click to expand...

Hi, thanks for the adword idea, I will check this. Did you plan to launch an app soon ? Games/Social/music ?

0x29a said:

You can try to "give away" some of the paid futures/cosmetics in exchange for a post on Facebook.

For example at the in-app purchase screen you could have two options:
"Purchase the feature for 0.99$ OR Get it for absolutely free in exchange for Facebook post/share".

Once the user has shared the post, you could have some kind of script that checks if the post has been actually made, then unlock the feature. That way the friends of the poster will see and join it as well and you will get the word spread more easily. Once you gathered enough people, simply disable the 'get it for free in exchange for a post' feature on your app. Good luck!

Click to expand...

Thans for your opinion 0x29a, Actually, I have an option that is quite similar to what you said, it gives people x amount of gold coins (credit in my games) in exchange of a facebook post shared. But you are right, maybe it is not enough and I should consider make items giveaway instead of coins. I will check to integrate this as well.

Do you guys, already had an experience with Adword ? What is the best paid advertisement in your opinion at the beginning ? (Fb add/ Instagram Add/Adword ?)

No ASO results? Maybe u dont need yo promote ur Game if u find the right search query

1. Ask help from the people around you
You can ask help from the people around you, such as your friends, classmates, colleague and families. They are the most loyal backup force. Ask they download your app and advertise it to their friends. Also they can give you the most loyal advice, this not only can help increase app downloads and reviews, but also can help improve your app quality.

2. Advertise your app in related platforms
Advertise is a good way to let more potential users know your app and download it. It can be divided in to two parts. Online ads - such as Facebook ads and Google ads.And offline ads - such as make a small video about your app and play it in the people-crowd places to increase the app exposure.

3. Get more app downloads
Large amount app downloads not only can help boost app store rankings, but also can make app rank higher in the search result. Data show that nearly 70% people download an app through searching in the app store. If your app have a large amounts downloads, your app will come in the top few in the search result. You can ask your friends, classmates and families help, let them download your app. Or get app downloads from a reliable third party.

4. Get more positive reviews and high ratings
App reviews and ratings play an essential part in app promotion, which can affect your app downloads and ranking in App Store. Thus, to promote an Android app, getting more app high-quality reviews and 4/5-star ratings are necessary for developers. Maybe you can buy reviews here on BHW

5. Social media
These days, it is very popular to promote an app by using social media. Create blog accounts and write some information about your app. Running these accounts, do not only write about your app, also write some funny jokes or stories to attract fans. Also remember often contact with fans, community with them, ask the advantages and disadvantages of your app, then you can improve it. And ask them help, let them advertise your app to their friends.

6. Collaborate with influencers
At the beginning, you should increase your app visibility, the more people it reaches, the downloads your will get. You can cooperate with those incfulencers who are relevant to your app, they have a large number of fans, if they promoted your app, your app will get huge exposure. Most people prefer to follow others and be influenced by the words of some celebrities or well-known business people. So collaborating with these people can promote your app efficiently.
Most people like to follow others and be influenced by the words of some celebrities. Collaborate with these people can quickly build up your Android apps’ identity and gain recognition in related fields. These people may include influential bloggers, newspaper journalists, and etc.

7. App keywords search optimization
How well your keywords tally with what people are looking for determines how much ranking you get. Using keywords that are extremely popular will make you have a lot of apps to compete with, which will affect your ranking in turn. You need to make some research on relevant keywords you can use. You must also check and modify your keywords regularly, this will enable your app to get better visibility. Your main keywords must be included in the full name of your app, your app keyword, app description as well. You can also make use of the store’s search auto-complete option to help you recognize popular keyword combinations that might have been missed by others.

8. Feature your app in an official blog
You can do so by creating a complete blog post solely about your app or including a call to action at the end of every blog post to invite your viewers to download the app. When writing the blog post solely about the app, write a complete story about your app and let your audience know the purpose behind it. Tell them how this app can facilitate and make things easy for them. Include your app links, screenshots and videos to help them get a good understanding.

9. Published in different app stores
Do not rely only on Google Play, there are various other app stores on the online market where you can upload your app. According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.


Get Featured On Mobile App Review Sites
There are many sites you can submit your app, such as cnet,mashable, techrunch, app advice, appbrain,etc.If you get reviewed by a popular app blog like AppAdvice, you can expect a similar amount of traffic to flow through to your website and App Store listing. If you get featured on The Next Web, you can expect tens of thousands of unique visitors in the first 24 hours to hit your website and your app store page.


Hope those methods are useful to you.

Any advice to find nice kws with low competition in the app store?

mumuk said:

Hi, thanks for the adword idea, I will check this. Did you plan to launch an app soon ? Games/Social/music ?

Click to expand...

Yups, i'm just new on android pubs, start octo 2017,
just build simple wallpaper app with custom ads concept (admob) my account end with payout $1300 after got banned from playstore,
wallpaper app is legit if you find niche one kw, but now i move to another app niche, just tryin this time.. no good result so far,

kelevrad said:

Any advice to find nice kws with low competition in the app store?

Click to expand...

many category and niche you can find on store, mine research by google trends, youtube trending, or just keyword tools, to get what people search for