Hashtag reach down AGAIN?

Two days ago I got my reach back after 2 weeks, TODAY I posted as usual and my reach is back down to 38 (!!!) Hashtag impressions after 5 hours!?!? Why

Edit: updated the count and time.

Nancy224 said:

Two days ago I got my reach back after 2 weeks, TODAY I posted as usual and my reach is back down to 38 (!!!) Hashtag impressions after 5 hours!?!? Why

Edit: updated the count and time.

Click to expand...

One shouldn't really focus on the Instagram reach nowadays. The head of Instagram said it himself, he wants people to focus more on engaging with their audience, rather than reaching out unknown users (#hashtags).

Nowadays on 2022, think about how to make the most of your content (= try to be exceptional, not just good) and engage with your audience. That's what they want

IG is getting the same way as facebook