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(GUIDE) The Complete Guide to Facebook Giveaways

Discussion in 'BlackHat Lounge' started by Noah Hawryshko, Sep 24, 2016.

  1. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Introduction:

    Hi BlackHatWorld! I posted the bare-bones of this as a comment earlier today and it looks like it helped a couple people, so I figured I'd make this guide and elaborate a little bit more. Full disclosure: keep in mind that I haven't actually done anything in the giveaway niche, but I'm confident that I can explain exactly how the methodology differentiates from that of a normal content locker. I'll also go over basic targeting.


    Optimizing Your Giveaway Account:

    The account that you post on is one of the most important elements of posting giveaways, next to the actual post. People who read your giveaway post and then go to look at your page will not believe the giveaway is real unless your page looks completely legitimate. A bad page will completely kill your virality because nobody wants to share a post on a page that doesn't have any information, or that contradicts itself. You want your page to be air-tight and believable, just like a genuine page would be

    There are multiple ways to do this. If you're using a page that already has a following to post a giveaway post, you don't need to worry because your followers liked you for your previous content and will likely assume that your giveaway is also legitimate. They will never know that it's survey-bait because many will do the survey and assume that they've been entered into the giveaway. They'll never know otherwise because rather than assuming the giveaway never existed in the first place, they'll just assume they didn't win.


    If you're creating a fresh page to host your giveaway post, make sure you do it right. You can pretend to be a page dedicated to the niche you're targeting, pretend to be a business related to the niche you're targeting, or create a page exclusively named after what you're giving away. A page dedicated to the car niche would be named something like "Speed Nation" and have previous posts with car memes, videos, and information. A business that sounds like it deals in cars might be named "West Coast Engineering" and have previous posts about cars they've detailed and worked on. A page named after what you're giving away might be "Dodge Challenger - Giveaway". If you're presenting yourself as a business, make sure that you don't specify your location. If you specify your location, people will share your post and enter the giveaway less because they'll assume it's only a local giveaway, and you don't want that.



    Targeting Your Post and Specifying Your Giveaway Product:

    What are you going to give away? You should look for a product that caters as closely to your target audience as possible, yet one that isn't so narrow that the friends of people who share your giveaway post will have no interest. For instance, you can post a car giveaway on a car page, but if you post a Dodge car giveaway on a Dodge car page, you'll get way more engagement. Don't, however, find a Dodge car made in 2001 and try to target "people who like Dodge cars made in 2001" because that's way too narrow. You can post a "Free phone" giveaway on a "technology" page, but you'll be way better off if you post a "Free Galaxy S7" giveaway on an "Android" page. Make sure your product is general enough to go viral because having people share your post is useless if only 1% of the population is interested in it. At the same time, make sure it's small enough to have an audience that is laser-targeted so you can achieve best results. It's a fine line, but after practice you'll find it.

    Remember not to give away anything unrealistic. For instance, don't give away a Bugatti Veyron ($2,000,000) when you could be giving away a Skyline R34 ($60,000). Most users will realize that it's not in the best interest of a business to give away a $2,000,000 car, and many will be less inclined to share and enter the giveaway because of this. In the same fashion don't give away a house because it seems unrealistic, but instead give away a boat or something cheaper.

    In the same way that your product needs to be catered toward a targeted audience, the giveaway post itself also needs to be catered toward a targeted audience. This means that you can't be giving away cars on a bakery page or phones on a gym page. This is absolutely essential. Instead, give away cars on pages that people who like vehicles follow and give away phones on pages that people who like technology follow. Your locker will not work if you don't target your locker to your audience. If you're not targeting, no matter how much traffic you throw at your page you'll make pennies on the dollar, if that.

    Note that I'm using phones and cars frequently as an example in this guide.I can imagine that those niche's are somewhat saturated and you will probably not have success with them. They are just example niche's. You'll get farther in giveaways if you have a unique niche that you can promote to with high engagement. Keep in mind that you can apply giveaways to many other things, you just have to make sure you're following the same general principles. Maybe you want to give away a custom-built computer to a page full of PC gamers. Maybe you want to give away hundreds of dollars of makeup to a page full of women. Maybe you want to give away a free scholarship to a bunch of college students. Find something that works and stick with it.


    General Tips on Writing Your Post:

    When writing, make sure that your post is free of spelling and grammatical errors. If you don't speak English natively, get a friend or co-worker to read it over. This is important because nobody who owns a popular page or official business that interacts with a mainly English population is going to mess up their spelling or grammar. If there are errors in your spelling or grammar, there is less of a chance that people who see your giveaway will share or enter it.

    Also, don't give anything away without a reason. Remember that people are more inclined to view giveaways as legitimate if they are in celebration of some conquest or milestone. Act like it's in your page's best interest to give back. It would look (somewhat) shady if a page that claimed to be a business randomly decided to give away something worth thousands of dollars, so make sure you make up a reason. You can give away free iPhones because you've "ordered too much and are overstocked". You can give away cars because you've "just sold your 1,000th car". Brainstorm a little bit.

    Remember to use "we" instead of "I". Do this because it will unknowingly implicate to the reader that an organization of people are operating your giveaway, rather than just one person. More people, in turn, add more credibility to the page and ultimately the giveaway. This is especially important if you're running a giveaway on a page named after exactly what you're giving away (See "Dodge Charger - Giveaway" above), because you want it to seem like the implication is that some brand or website is operating the giveaway. You could even *cough* *cough* pretend to be the brand *cough* *cough*.



    Writing the Giveaway Post Itself:

    Remember that he point of a giveaway is to get it to go viral. Unlike content lockers for other things, the average person will probably think a giveaway is completely legitimate unless told otherwise. Because of the edge that giveaways have over other content locking niche's, you want to really convince people of the legitimacy of your giveaway and get them to share the post with their friends, who will then share it with some of their friends. Remember to tell the user to:

    1. Like the page.
    3. Like and share the post.
    2. Comment what version of the giveaway they want below (e.g. "Comment what color of car you want, "Comment either "iPhone 6S" or "iPhone 6S Plus"").
    4. Fill out the "form" in the link (do not mention "surveys" on giveaway pages, because the idea of a "survey" will turn many lazy people off that may have otherwise warmed up to sharing and entering the giveaway.)

    EDIT: Make sure that you've made it clear to the user the things above must be completed to be eligible for entry. Otherwise, they'll be under the impression that liking the page, liking the post, and sharing the post are just suggestions. This will lead to less virality.

    EDIT: Don't forget to put a date on your giveaway post and make it sometime in the next week. People don't want to enter a giveaway that happens in 30 days, they want to enter a giveaway that happens in 3 days. Additionally, people won't enter giveaways once they're over. Because of this it's important to change the date of the giveaway every week or so, so that it doesn't imply that it already happened.

    EDIT: One last thing, remember to remove comments on the post or page that say it's survey-bait, a virus, or a scam at least once every 12 hours. You want to make sure there's no implication that there is anything shady going on.

    Let's go through each of those separately. First, the order. It is important that you ask them to like the page, like and share the post, and comment on the post
    before the user gets to the landing page. This is because many people who see a survey after they've chosen the color of their car or the model of their phone aren't going to like or share the page. You want them to like, comment, share, and then click the link, which is why it must be step number 4. The absolute last thing you want the user to do is find the survey first, because that means that the first thing all their friends they've shared the post with will find is the survey. It's important to deter the user from the actual landing page for as long as possible.

    Next, the steps. Asking users to like the page itself will give it somewhat more visibility and legitimacy. Also, the fact that they liked the page may make the post show up on their friend's news feeds, giving even more exposure on top of liking, sharing, and commenting on the post itself. Asking the user to share the post will automatically make it appear to a couple hundred of their friends, while asking them to like and comment on the post will make the posts more visible on their friend's timelines than any other posts they may make. This is because Facebook's news feed algorithms give more priority to a post that has been liked, commented on, and shared as opposed to one that has been merely shared.

    Remember that asking the user to "share" the post is specific to giveaway niches. If you're asking a user to share your post in order to get infinite Clash of Clans gems, it's not going to go well. This is because giveaways are seen as more legitimate by the average Facebook user than things like game hacks (infinite Clash of Clans gems) are. If a user is asked to share a post to be entered in a giveaway, they assume it's just positive marketing to get more people to enter their giveaway. However, if you're asking a user to share a post about game hacks before they receive the game hack, they'll realise much more quickly that something's fishy because people will wonder why a post for a game hack needs to be shared with their friends. On the contrary, every user will implicitly assume that the page promoting the giveaway just wants more people to enter it. Thus, there is a warrant for the user to share a giveaway post, while there is no reason the user should share a post about game hacks.


    Promotion:

    You need to constantly be promoting your giveaway page in relevant groups. It will go viral, but only a limited amount. Your traffic will not just multiply exponentially until you reach all 1,200,000,000 Facebook users. Don't assume that when I say "your post will g viral" that this means everybody will see it. You can also tag friends in statuses (not real friends on your real account, unless you're a jerk) and comment on pages that are relevant to your niche, but both are way less believable and look way more spammy than just sharing your pages post in groups.

    I won't go into too much depth on this because group marketing tutorials can be found in many places on BHW (and because this guide is getting a little long). Essentially, target your groups the same way you target your audience or page itself. Are you giving away free iPhones on an Apple page? Find Apple groups and share your post to it. Are you giving away a free Dodge Challenger? Find groups with the keywords "car" or "vehicle" and prioritize groups with the "Dodge" and "car" or "vehicle" keywords for better engagement. Remember to do this from an account that is not the admin of your page. This will result in a lower chance of your page getting banned if Facebook ties the post's of a user that admins a page with the posts of the page itself. Also, add another admin to your page in case you get banned. I can't stress that enough.

    What I would do personally is use fake accounts to "share" the giveaway post into different groups, rather than posting the link of the giveaway post in the group. Your group marketing has to be just as attractive and incentivized as the marketing of the page itself. Remember that any account which posts the link in a group may be flagged if the page is ever deleted, so make sure you're not spreading your group shares out around too many accounts. This is a churn-and-burn type niche, because your page will get banned eventually.



    Statistics and Virality:

    Let's imagine how this would work in practice using ballpark numbers. Imagine you follow the above method and get 200 clicks. If 60 of those people shared your link before they got to the page and 100 people saw each of those 60 posts, that's an extra reach of 6,000. If instead those 60 people liked the page, commented on the post, liked the post, and shared the post there'd be 200 people that see the shared post because of the increased user-to-page engagement, and an extra reach of 12,000! Now, imagine that of the 60 people that shared the previously shared giveaway post, 20 of their friends also shared it. That's another extra reach of 2,000 right there. Then again, if the 20 people that shared that post had 5 friends in total share it, your reach just went up by another 500. That's an extra reach of 13,5000 purely due to virality, and probably a couple hundred clicks.

    By asking the user to share, you get exponentially more clicks because the virality of incentivized sharing is high as opposed to non-incentivized sharing, especially if your giveaway is in a niche that appeals to large amount of the demographic on Facebook. By asking them to like and comment, you've boosted the users activity in relation to the Facebook page. This helps because a post that the user has liked, commented on,
    and shared is a post is more likely to be seen by their friends before their other posts. The same is true for liking the page itself. If 2 posts were the exact same, Facebook's news feed algorithm would always prioritize a post that by a liked page that is liked, commented on, and shared over a post by a non-liked page that is liked, commented on, and shared. This is why it's important to tell your users to like the page itself, as well as the post.

    One last thing: don't be discouraged by small sample sizes! Imagine you do an experiment, for instance, on what the most popular favorite color is and only survey 5 people. Because you've only surveyed 5 people, it's entirely plausible that everybody answers "yellow", right? Thus, after surveying 5 people you might think that yellow is the most popular favorite color. However, if you survey 100 people you'll get all sorts of colors in response, and you may find that green is actually the most popular favorite color. It's the same thing with clicks. Get yourself at least 1,000 clicks and then look at your conversion rate before you make judgement about how well you're doing. At the start, you simply don't have enough data. Most importantly, target and get users to like, comment on, and share your posts and you could easily make $20.00 to $30.00 per day with 200 initial clicks and correct virality.

    EDIT: White hat method, actually give away the car. :p

    That's it! Comment and let me know if this guide helped you in any way, and if you have any questions, concerns or suggestions!
     
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    Last edited: Sep 24, 2016
  2. plsharevme

    plsharevme Registered Member

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    wow, such a good guide !!

    off topic, brother saw you good in social market specially in facebook, just ask you couple of question if i have scrap user id from facebook, after i got their id how can i make use of it ?couse when I try send message to them but seem all go into other folder of inbox, or simple add them to my friend list ?i mean after i scrap a bulk of competitor facebook customer id ...

    thanks regard
     
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  3. The Curator

    The Curator Jr. VIP Jr. VIP

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    Yeah this is few years old, and is fraudulent. If the value is over $500, it's an automatic FELONY in the USA.
    I don't think anyone wants to go to a "pound me in the ass prison" for FB likes...
     
  4. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    I'd love to see a source for that claim.
     
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  5. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Hi, I'd be interested in looking at a source that states this is illegal everywhere in the U.S. Do you have one?

    Also, remember not to look down upon others for something that is criminal in your country but legal in theirs. This can be and is a legitimate way of making money.
     
  6. The Curator

    The Curator Jr. VIP Jr. VIP

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    I use to be a bailbondsman, every state statute is going to be different
     
  7. Noah Hawryshko

    Noah Hawryshko Senior Member

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    I don't mean to press you, but do you at least have a source for your state?
     
  8. Motherdex

    Motherdex Regular Member

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    Great guide. I know that the goal is to drive people to the landing page, eventually, but requesting users to like your page and share the post are against Facebook giveaway rules. Anything to do with the personal timeline is prohibited so the user can like your post or comment on your post but no sharing the post or tagging friends.
    I only bring this up so that people are aware as to what they are entering into and users are becoming more and more savvy on these topics so be very alert to the comments as stated in the original guide because now people like to call out the rules violation (the very aggressive ones will post that they don't trust you to giveaway what is promised because you appear to be skirting FB rules).
    Based on this I would think about how far you want to take a giveaway with any one account in case it gets shut down - or stagger them on various pages as to not call attention to one page or a handful of pages.
    I know the rules tend to not be of major concern to all but I like to know this info as it helps me to refine these types of endeavors for use in the mid-long run.

    PS - this interpretation of FB rules is based on my review in July -- I haven't looked at them recently but I don't see that they have been updated.
     
  9. The Curator

    The Curator Jr. VIP Jr. VIP

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    "Contracts for the sale of goods totaling $500 or more."

    https://en.wikipedia.org/wiki/Statute_of_frauds

    fraud is one of the less frequent crimes I came across. I did once bond a guy out who then stabbed his wife 70+ times with a butcher's knife three hours later after she bonded him out (domestic violence charge).
     
  10. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    I don't see anywhere on that page or on the UCC page that the type of thing the OP is talking about would be considered a felony.
     
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  11. Noah Hawryshko

    Noah Hawryshko Senior Member

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    That seems like contract law though. Telling people to share a post to enter a giveaway does not constitute a contract, does it? As far as I know, contracts have to be verbal or written, and users have to knowingly enter into them.
     
  12. The Curator

    The Curator Jr. VIP Jr. VIP

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    trust me, fraud is fraud, or don't and roll the dice. Just thought you might want to know what your getting into from a guy who has bonded out the whole range of criminals from murderers, rapists, to thieves, and corrupt politicians.
     
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  13. Noah Hawryshko

    Noah Hawryshko Senior Member

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    I'm not trying to challenge you, I'm just trying to understand, really. To me, it just seems like there's really no evidence for your claim. It's not rolling the dice when it's perfectly legal to do.
     
  14. The Curator

    The Curator Jr. VIP Jr. VIP

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  15. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Again, that's different. With the results that show those pages, almost every instance involves actually scamming the victim monetarily. With my method, the user is just being deceived.
     
  16. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Don't know why I didn't see this earlier. Many years ago there was a method for sending mass messages to people, but things like that have strict filters on them now. More than that, if a non friend sends you a message it appears in your filtered messages, which next to nobody checks. I haven't done testing with the amounts of messages that are allowed, but don't expect gigantic numbers and make sure you use spintax if you're going down that road. Send your messages using many different accounts and don't post too quickly or too many days in a row without taking a 24-48 hour break. Make sure your spintax is airtight.

    I'd recommend only doing it if it's really worth it. If you have a competitor to a service or product you're offering and that product or service is of considerable value, then it might be worth. But test and see.
     
  17. forethan

    forethan Regular Member

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    Thanks for the tut man but please don't write in white cuz i use the light bhw theme...
    So white on white not good
     
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  18. Noah Hawryshko

    Noah Hawryshko Senior Member

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    It's too late now, but I'll remember it in the future!
     
  19. plsharevme

    plsharevme Registered Member

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    I have tested use software to schedule send five messages each hour, then pause for two hour before continuing send without any problem a day. As you say this is no much of reply as all messages go to filter folder. Any alternative way we can do with the bulk facebook user id successful scrap? I am selling same product with competitor.


    I use facebook graph search to get those id. The software claim very useful if we can know competitor buyer, but after scrap I have no idea how to use.
     
  20. Gleb

    Gleb Newbie

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    Nice guide. Thanks for sharing this. Really helpful for any newbie to FB.
     
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