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[GUIDE] On-Page Optimization Adjustments In The Post-Penguin Age

Discussion in 'White Hat SEO' started by veheme, Jun 25, 2012.

  1. veheme

    veheme Elite Member

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    During my short stay here in BHW (almost 6 months now), I have noticed that a lot of the BST packages I have bought (despite having a low iTrader count, I tell you, people nowadays are lazy on giving iTraders) gave significant boosts in my SERPs. Is it because of the quality links they give out? Maybe. However, when other people order the same packages, they complain about the lack of movements. Why is this? I believe it's more on how their sites are set up versus how my sites are set up which have allowed the positive movements on my end.

    Why Give Importance To On-Page Optimization?

    I have said this and will say this again, at this point of the SEO game, your rankings can only go where your on-page settings allow you to go. This means that despite buying EVERY single QUALITY service in BHW, without your site being properly optimized, you are definitely going nowhere (probably somewhere but RARELY inside the top 5).

    In my case, I have ranked tons of sites without ever having a problem with a Panda or a Penguin. That deserves another thread (or another service) in itself but I'm going to talk about more on one of the biggest factors for the success I have seen, ON PAGE OPTIMIZATION.

    You may be used to the old style of putting in all your keywords inside your meta title, meta description and so on. You may be used to simply putting your keywords in the site's content WITHOUT checking on how high your keyword density is. There are certain things you are used to doing especially if you have been doing this for a long, long time now but as SEO goes, everyone has to adapt in order to survive.

    I don't proclaim myself as an expert. I am far from it. However, implementing these on my sites resulted in awesome results INCLUDING those I have adviced on what to tinker with their sites. In order to save my time and the time of others (when they ask me things and stuff and possibly time from researching), I have decided to share this with you guys.

    META TITLE

    Meta titles are still 140 characters and below. You can go over that, your choice but never go over that for the sake of your keywords. One of the main things that you should immediately put on your site is the meta title. I don't want to go over the basics as this thread will concern you over the things you should implement.

    --- Reconsider what keywords to put in there

    1. Open a notepad
    2. Put in all the keywords you are trying to rank
    3. Arrange them from most targeted to least targeted (highest being the main keywords, lowest being the long tails or the low traffic KWs)
    4. Open another notepad
    5. Get all the words used in your keywords and put in the notepad
    --- for example, your keywords are: 1. plumber adelaide 2. best plumber adelaide 3. high quality plumbing adelaide ... you should get plumber,
    best, adelaide, plumbing, high quality
    6. Arrange them from most targeted to least targeted (highest being the main keywords, lowest being the long tails or the low traffic KWs)
    7. Plan out your META title by putting in your most prized KW first. Remember to only use 1 word at a time (which the second notepad can help you at).

    GOOD EXAMPLE

    Plumber Adelaide - Best High Quality Plumbing | ChoyPlumbers (site name without .com)

    WRONG EXAMPLE

    Plumber Adelaide | Best Plumber Adelaide | High Quality Plumbing Adelaide

    Things that may help:

    a. Include your SITE NAME (assuming it's not an EMD since if it is, the keyword is already at the start) at the last portion of the META TITLE (assuming also you have not exceeded 140 characters yet). Why? When you build link, you are probably going to put in your site name in order to improve your anchor text diversity. This will greatly help in ranking for your own site's name (doesn't matter if you do, really, but I believe it helps at least a little in manual reviews).

    QUESTION: I'm targeting a lot of keywords, what if they can't fit in the meta title DESPITE only using 1 word at one instance?

    ANSWER: Easy, put in the high prized words or keywords then disregard the rest. You have the meta description for that.

    META DESCRIPTION

    Focus on a description that truly describes the site. Do not settle for keyword stuffing. Again, use only 1 word at a time and not 1 keyphrase at a time.

    Using the notepads above (1. plumber adelaide 2. best plumber adelaide 3. high quality plumbing adelaide with long tails such as cheap plumbers, good plumbers, south australia plumbers) do this...

    Plumber Adelaide that delivers the best high quality plumbing in South Australia. I am one of the cheap but good plumbers you can find!

    Tips: Make it look natural. Your goal is fit in as much keywords as possible without destroying the context. You don't have to put in EVERY keyword. Just as many as possible.

    KEYWORD DENSITY

    A lot of the sites I have done SEO for have forgotten about the keyword density. In my case 4 % - 5 % is risky so I always recommend them to go below that.

    I usually use this site to help me out when it comes to checking my site's keyword density: http://www.seoworkers.com/tools/analyzer.html

    H1 TAGS

    This has been weighed down by recent update. They are not as useful anymore. However, you are free to use them but I recommend only having 1 H1 tag per page. This is to ensure that you don't run into problem of stuffing to much H1s. You are free to use as many H2s as you want though.

    INTERLINKING BETWEEN PAGES

    I wouldn't bother in doing this for the homepage. Most sites already have links to the inner pages via the pages in the navigation bar. However, I usually recommend this in the inner pages where the page is not present in the navigation bar or for posts. I recommend that you randomly (but in context) link to a certain post in your site. This makes a good interlinking between pages/posts without having a concrete and obviously intentional way (a footprint) of linking to the previous post or the second previous post for every new post you make.

    PAGE TAGS

    I wouldn't generally bother with this. However, many have talked about that this is helpful for ADSENSE sites. It has been said that Adsense usually use the content, keywords in meta AND tags to find the relevant ads for you. This will help in bringing up the correct ads in place. However, what's there to lose by simply spending 1 minute in putting in tags? If there is no benefit, you have wasted 1 minute. If it has a benefit then that 1 minute can translate into $$$ for you.

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    Again, I don't call myself an expert so everything I have posted here are based from my experienced and as a result, steady rankings (page 1) without being affected by Penguin or Panda (although the links pointing to me also counts in the mix).

    Anyway, I hope this post has helped you and I'll try to answer as many questions as I can. Thanks!
     
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