I've always been told spammers will get penalised by google. Is this really true? Over the past few months I've seen a couple guys spamming this sh*t out of literally every site in my niche including mine and gets the top space for the most popular keyword. So around 3 months have past and they have been number 1 spot for close to two months... Does this mean its a myth that google demotes spammers and the myth was created by spammers so they can go on and carry on what they're doing while we are to scared to attempt it? they were using shortened urls and not their own if that makes a difference.