Google is going to change ranking algorithm. Doorway pages as their primary target!

twist13

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So, Google will be changing the algorithm about how doorway pages will be ranked and they are encouraging users to stop utilizing them.

Over time, we?ve seen sites try to maximize their ?search footprint? without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we?ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.

Explanation about what are doorway pages for the neewbies here.
Source here.
Original information stated by Google here.
 

francis1017

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I guess they will include it on PANDA..

And I think it will affect some of those sites having many pages/menus that goes to the converting page..
 

peetrike

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There is no way that Google can detect properly set doorway pages. Google may only detect low quality ones with one article and replacing only keywords/locations per domain. And for Google most autogenerated (scraped) affiliate sites are doorway pages. So these may get slapped too. But properly set doorway pages (content created only for search engines, cloaked, 0 bounce rate back to search results and few other tricks used) will never get slapped.

Cheers
 

rudolf21

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i dont know that i understand this correct

for example i have a website about"how to get rid of acne" and my website has got 25 indexed pages. 5 of them are 2000 words articles with informations how to get rid of acne and there is a affiliate backlink. the rest of them are only general articles.

my webiste is safe or i have to change it to be safe?
 

Garryr

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i dont know that i understand this correct

for example i have a website about"how to get rid of acne" and my website has got 25 indexed pages. 5 of them are 2000 words articles with informations how to get rid of acne and there is a affiliate backlink. the rest of them are only general articles.

my webiste is safe or i have to change it to be safe?

Your site isn't doorway so seems to me everything will be okay
 
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hpasha

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It's unclear that what type of pages will have a slap incoming algo update. Doorway pages, in general, are of good and bad nature. So what Google gonna target?
 

rob1977

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My only theory is that they could hit sites with excessive internal redirects, but when it's a scripted cloaked doorway on the backend I fail to see how they can do it without manually trawling through cyberspace.
 

Atomic76

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This sounds like they are going after sites who spit out thousands of localized pages - in other words, they create one page "template" that mentions a specific state and city in it intertwined with some generic copy about their industry, then use that template to generate thousands more variations, swapping out the state and city names. You can bulk up the total number of pages on a site very quickly, doing this with localized search queries, as well as the thousands of tail search queries related to your space.

The thing is though, couldn't webmasters argue they were creating these pages for use with their AdWords campaigns? AdWords lets you segment your campaigns by specific states and cities, and they encourage you to make your landing pages and ad copy as relevant to the keyword phrase as possible. So if you are bidding on the keyword "home theater equipment austin texas", you may ultimately want to have a landing page which specifically mentions Austin Texas. In other words, if I have thousands of keywords in my AdWords account, and I create a whole slew of specific landing pages to match up to those keywords - then Google is going to turn around and penalize me from an SEO standpoint for creating "doorway" pages?
 

cataratas

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The explanation is poor isn't it? I interpret it the same as Atomic76 above. I actually hope my interpretation is correct as it will help me because a competitor of mine does this. Having said all that, I always assumed google didn't like that way of doing things anyway.
 

Adam718

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This sounds like they are going after sites who spit out thousands of localized pages - in other words, they create one page "template" that mentions a specific state and city in it intertwined with some generic copy about their industry, then use that template to generate thousands more variations, swapping out the state and city names. You can bulk up the total number of pages on a site very quickly, doing this with localized search queries, as well as the thousands of tail search queries related to your space.

The thing is though, couldn't webmasters argue they were creating these pages for use with their AdWords campaigns? AdWords lets you segment your campaigns by specific states and cities, and they encourage you to make your landing pages and ad copy as relevant to the keyword phrase as possible. So if you are bidding on the keyword "home theater equipment austin texas", you may ultimately want to have a landing page which specifically mentions Austin Texas. In other words, if I have thousands of keywords in my AdWords account, and I create a whole slew of specific landing pages to match up to those keywords - then Google is going to turn around and penalize me from an SEO standpoint for creating "doorway" pages?

The argument against your adwords argument is that you should noindex the page that you plan on advertising on adwords. I know that a lot of people don't necessarily know this, but that's what it is.
 

mainceaft

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If that's true alot of big fishes will go down but I no think google really will do it as it conflict with their other algorithms
 

rob1977

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The argument against your adwords argument is that you should noindex the page that you plan on advertising on adwords. I know that a lot of people don't necessarily know this, but that's what it is.

Agreed, also if their is an ad campaign then a penalty shouldn't affect the site monetization as their serps were incidental the main source of traffic is the ad.
 

JustUs

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Read about this on Search Engine Land. Was not terribly impressed or concerned. The article seemed to be intended to cause paranoia rather than actually accomplish anything. There would be a problem with any algo approach. Say you sold brand x shoes. You have a page that speaks of some cross training shoe. Supporting that shoe you have four or five articles that illustrate the shoe being used in different environments, but each page leads to the same buy page. This is not a doorway site, but the consensus would be that Google would consider it to be. Another example would be dental pages that lists dentists or dental services in different cities. All pages use basically the same article - after all there are only so many ways to describe a root canal or denture crack repair - but the article redirects to dentists in the area that the IP indicates the user is in or to a place that sells methacrylate resins. This also is not really a doorway page, but Google just might consider it to be. This approach would have a strong negative effect on online telephone books or on denture repair products.
 

eck340

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This update could be really bad for Local SEO (Targeting multiple city for a dentist or a lawyer for example). I hope Google dont **** this up, and hope we dont get a huge negative impact with this update.
 

Reeshua

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Read about this on Search Engine Land. Was not terribly impressed or concerned. The article seemed to be intended to cause paranoia rather than actually accomplish anything. There would be a problem with any algo approach. Say you sold brand x shoes. You have a page that speaks of some cross training shoe. Supporting that shoe you have four or five articles that illustrate the shoe being used in different environments, but each page leads to the same buy page. This is not a doorway site, but the consensus would be that Google would consider it to be. Another example would be dental pages that lists dentists or dental services in different cities. All pages use basically the same article - after all there are only so many ways to describe a root canal or denture crack repair - but the article redirects to dentists in the area that the IP indicates the user is in or to a place that sells methacrylate resins. This also is not really a doorway page, but Google just might consider it to be. This approach would have a strong negative effect on online telephone books or on denture repair products.

Stopped reading SEL altogether. Almost all their articles are either made to appease G or, just as you say, made to spread paranoia.

The description about doorway pages on GWT is still a bit unclear to me though...
 

eck340

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The description about doorway pages on GWT is still a bit unclear to me though...

Yeah, some clarification and details would be great, because everyone is unsure about this one...
 
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