Google Ads - Destination Not Working Error - Need Help Fixing This Issue!

The Issue:​

"Google requires that the destination and content of your ads work on common browsers and devices to ensure that users are redirected to a functional ad destination."

Click to expand...

• DNS records are correctly set up and pointing to the right server.
• No firewall or security restrictions blocking Google AdsBot.
• The URL is using HTTPS, and the page loads quickly and properly.
• No robots.txt file blocking anything.

What I’ve Tried So Far:​

• Double-checked the URL in different browsers and devices (no issues).
• Verified DNS and A records are correctly set up.
• No redirects or 404/500 errors on the page.
• Checked with Google Search Console for any crawling issues (no issues found).
• Tested the site with tools like Pingdom and GTmetrix (no problems reported).

What I Need Help With:​

• Has anyone else encountered this issue? What was the cause of the “destination not working” error?
• If you’ve faced this problem, how did you fix it?
• Any advice on how to ensure Google AdsBot can access the destination URL properly?
• Should I contact Google Ads support directly, or will the appeal process resolve this on its own?

OnlineProxyIO said:

Hey, you’re definitely not alone - this “destination not working” error pops up all the time when Google AdsBot can’t properly load or render your page, even if everything looks fine for regular users. Usual troublemakers are things like firewall rules (think Cloudflare or WAFs blocking bots), pages that are super heavy on JavaScript and slow to load, or IP/geolocation filters that accidentally shut AdsBot out. Best move: fire up Chrome DevTools, spoof the AdsBot-Google user-agent, and see what’s happening. Also, take a peek at your server logs for any bot-related errors (keep an eye out for HTTP 403s, 500s, or any timeouts). Make sure you whitelist Google’s ASN 15169 and double-check that rate-limiting isn’t slamming the door on their crawler. If you’re still stuck and the appeal isn’t moving, hit up Google Ads support through live chat or give them a call - they can push a manual review through. You got this!

Click to expand...

ichbineinberliner said:

thank you for reply, I found the issue

Click to expand...

ichbineinberliner said:

Hi BHW community,


I’m currently facing an issue with one of my Google Ads campaigns, and I’m hoping someone here can help me figure out how to resolve it. Here’s the situation:

The Issue:​

I have an ad campaign in Google Ads that was approved previously with no issues. However, recently, I received an email saying that the destination URL is not working and is being flagged as non-functional. The exact message I received is:




The problem is that the destination URL works perfectly fine for regular users (i.e., there’s no error when accessing it via normal browsers or devices). I’ve double-checked everything on my end, including:

• DNS records are correctly set up and pointing to the right server.
• No firewall or security restrictions blocking Google AdsBot.
• The URL is using HTTPS, and the page loads quickly and properly.
• No robots.txt file blocking anything.

Despite all this, Google is still rejecting the ad with the "destination not working" error. I’ve already submitted an appeal through Google Ads but haven’t received a response yet.

What I’ve Tried So Far:​

• Double-checked the URL in different browsers and devices (no issues).
• Verified DNS and A records are correctly set up.
• No redirects or 404/500 errors on the page.
• Checked with Google Search Console for any crawling issues (no issues found).
• Tested the site with tools like Pingdom and GTmetrix (no problems reported).

What I Need Help With:​

• Has anyone else encountered this issue? What was the cause of the “destination not working” error?
• If you’ve faced this problem, how did you fix it?
• Any advice on how to ensure Google AdsBot can access the destination URL properly?
• Should I contact Google Ads support directly, or will the appeal process resolve this on its own?

I would really appreciate any suggestions or advice! This issue is affecting my campaigns, and I’m hoping to get it sorted out soon.


Thanks in advance for your help!

Click to expand...