Google Ads Changing Portfolio Bid Strategies

Hey guys,

Google Ads will be making the following changes:

• The ability to create Enhanced CPC Portfolio Strategies will be removed

• Target spend setting will no longer be available for new maximize clicks portfolios

• Average Daily Budgets will be replacing target spend

According to Google Ad's Product Manager (Sagar Shah), Users complained that the target spends settings were confusing and not useful.

What are your thoughts on these updates?

The update is good or bad is hard to anticipate. Although, any change in adwords is for better ad experience for both viewer and advertiser.