bid strategies

  1. Outc@st

    Bing Ads Bid Strategy

    When you launch a new Bing Ads campaign do you usually use the enhanced CPC bid strategy? That's what I usually do, but I'm wondering if that's actually the best option. I did switch one of my campaigns over to use the 'Maximize Clicks' bid strategy. The campaign status currently says the...
  2. kindablack

    Google Ads Changing Portfolio Bid Strategies

    Hey guys, Google Ads will be making the following changes: The ability to create Enhanced CPC Portfolio Strategies will be removed Target spend setting will no longer be available for new maximize clicks portfolios Average Daily Budgets will be replacing target spend According to Google...
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