Getting my name out there

Nowrid Ahsan · Mar 23, 2017

I'm from Bangladesh and here my dad own his own "Electronics" company. We buy products from a local importer and rebrand it to our own name. It ranges from switch, sockers to LED TVs and ACs. Till now we've been selling our products at a wholesale rate but looking into getting into the B2C market. Setting up a brick mortar store right now is not a feasible idea so we're looking into the online business thing but the biggest problem lays here, in Bangladesh people are very skeptical about buying things online and majority of the local online businesses use facebook pages to sell stuff instead of an e-commerce website. Also FB advertising here is not worth it at all. the conversion rate is pathetic. Kind of confused about this whole thing, any help or advice would be highly appreciated

blogzandstuff · Mar 23, 2017

Well follow their lead, if it works for them then that's the route to take. If something is working then copy it

Nowrid Ahsan · Mar 23, 2017

blogzandstuff said:
Well follow their lead, if it works for them then that's the route to take. If something is working then copy it

Majority of the online scene here is of fashion and make up which has a low price range where as ours is much higher

blogzandstuff · Mar 23, 2017

Nowrid Ahsan said:
Majority of the online scene here is of fashion and make up which has a low price range where as ours is much higher

Oh I see, what method are your competitors using?

Nowrid Ahsan · Mar 23, 2017

blogzandstuff said:
Oh I see, what method are your competitors using?

most of my competitors have brick mortar stores all over the city and to do that I'd need hundreds of thousands of dollars

propipper · Mar 23, 2017

Find a brick and mortar store in a vertical niche that doesn't compete against you and strike a deal with them. You can pay for a "pop up" space on the weeekend, work out a percentage or numerous other ways for you to work together.

blogzandstuff · Mar 23, 2017

Nowrid Ahsan said:
most of my competitors have brick mortar stores all over the city and to do that I'd need hundreds of thousands of dollars

Yes that would be very costly. How about offering something as a prize and having a free competition, that would grab some attention. Don't know the laws you have for that.

Deleted member 657006 · Mar 23, 2017

Discount code work lovly .

Set up a store with wordpress then
Add discount codes to facebook for the traffic.

Do a website video , use youtube.

Start promoting with web 2.0 websites.

Nowrid Ahsan · Mar 23, 2017

propipper said:
Find a brick and mortar store in a vertical niche that doesn't compete against you and strike a deal with them. You can pay for a "pop up" space on the weeekend, work out a percentage or numerous other ways for you to work together.

I was hoping to get into the online scene as there isn't much competition in that sector mainly because I haven't seen anyone in the Electronic niche in Bangladesh try their luck with an online store

Nowrid Ahsan · Mar 23, 2017

blogzandstuff said:
Yes that would be very costly. How about offering something as a prize and having a free competition, that would grab some attention. Don't know the laws you have for that.

Here the laws aren't very strict so I will try doing that

Nowrid Ahsan · Mar 23, 2017

redarrow said:
Discount code work lovly .

Set up a store with wordpress then
Add discount codes to facebook for the traffic.

Do a website video , use youtube.

Start promoting with web 2.0 websites.

I've already started working on designing a wordpress store and thank you for the idea

propipper · Mar 23, 2017

blogzandstuff said:
Yes that would be very costly. How about offering something as a prize and having a free competition, that would grab some attention. Don't know the laws you have for that.

Run a promotion with a popular restaurant or, as you said, most brick and mortar are fashion and make up. Tough sell because this demo is mostly women but offer to give them a free TV as a giveaway. Have them include you in all their marketing materials - that will start to give you local credibility. Then have a few things there when you give it away.

Nowrid Ahsan said:
I was hoping to get into the online scene as there isn't much competition in that sector mainly because I haven't seen anyone in the Electronic niche in Bangladesh try their luck with an online store

In your OP you said people are very skeptical of buying online and FB ads suck.....if that's the case, build an online store and wait. Develop it over time and when people there start to get more comfortable buying online, you'll have a polished store ready to go.

If you think you'll be the trailblazers and lead the online e-commerce revolution in that area then I'd start building.

Nowrid Ahsan · Mar 23, 2017

propipper said:
Run a promotion with a popular restaurant or, as you said, most brick and mortar are fashion and make up. Tough sell because this demo is mostly women but offer to give them a free TV as a giveaway. Have them include you in all their marketing materials - that will start to give you local credibility. Then have a few things there when you give it away.

In your OP you said people are very skeptical of buying online and FB ads suck.....if that's the case, build an online store and wait. Develop it over time and when people there start to get more comfortable buying online, you'll have a polished store ready to go.

If you think you'll be the trailblazers and lead the online e-commerce revolution in that area then I'd start building.

I've also looked into running TV adverts because they aren't actually that expensive around $150-250 on news channels during peak times. Will also make it easier as I have a friend who make adverts and such for a living

Getting my name out there

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