Geico Money rip-off idea

I have a viral marketing idea and I wanted to see if what others thoughts were on it. I'm looking to do a series of hopefully viral videos that show the Geico Money guy in humorous situations, ie being hit on by a beautiful woman at a bar, standing on a paint can in downtown Chicago while the song Staying Alive plays and people walk around him (Saturday Night Fever reference). I'm supposed to be making the first video tomorrow, and all of this is to promote my Life Insurance operation.

PS any funny ideas would be highly appreciated.

Copyright nightmare! Sounds funny though.

You could make a video about people buying illicit things using him. Poker game, drug deal, escort, etc. Not sure how the Geico people would react, but you might be able to get some humor out of it.

Yes copyright might be an issue here, but I have seen people get away with it some how, atleast on tv commercials, like the new Krystals parody commercials where they make fun of Sonic, wendys etc restaurants.

I dont think its the copyright issue people think. Under fair use you can parody or criticize anything. The Yes Man actually made a site called Dowethics.com that rips on Dow and they get away with it. Documentaries have been made about Wal-Mart and other corporations and since they arent trying to claim an affiliation with the corporation they get away with it because the first ammendment protects people so long as they arent hijacking someone elses brand. Besides I'm under the belief they like people using their guy.

As far as him doing really illicit things, I'm attempting to keep it somewhat clean since I'd be using it to plug Life Insurance.

I've made my bed on the legal part, just looking for good ideas.

By the way, my Cash guy is better looking, he smiles and his eyes look downwards like a puppy dog, not straight at you like a creepy date rapist.

Free speech... obvious parody... no different than weird Al or SNL. The problem will most likely be one of trademarks... if they have a trademark on the Money Guy then you are F'd... cause those are managed by industry and you can't cross those lines.

I checked and "Kash" as those people call him, doesnt appear to have any trademark. On their website they actually refer to him as "those googly eyes". I'm off to go make my first stop-motion video. It's just him siteseeing around Chicago with some techno music dubbed over it.