First time brick and mortar store and I chose cbd :(

Heromrk18

Heromrk18

Junior Member
Jr. VIP
Joined
Nov 29, 2012
Messages
167
Reaction score
50
So I’ve been around the block a time or two and followed a few guides here and had jrvip for a bit as well... it’s always been for ecom however. Fast forward a few years and now I’m starting to open a brick and mortar cbd store on a budget and I’ve been banned like crazy on Facebook for posting illegal drugs. Currently a 30 day ban. The only way I know how to market is gone.
So..... I need help. How do I drive traffic to the brick and mortar store if I can’t advertise on Facebook. I’m even doing something super unique in my town and offering local home delivery of the CBD. Anyway. I’m open to anything, black and white hat cause let’s face it, I have loose morals
 
Advertise on BHW
Cloak it? Place some coupon flyers somewhere? Pay someone to dress like a bud and dance in front of the store?
 
I dont want to be a Debbie downer, but if you’re advertising is all online, and the sales will be online(people will order online and get local delivery), what’s the point of having a physical store at all?

Just stock the products at your home and deliver.
 
James2774 said:
I dont want to be a Debbie downer, but if you’re advertising is all online, and the sales will be online(people will order online and get local delivery), what’s the point of having a physical store at all?

Just stock the products at your home and deliver.
Click to expand...
No no no. Advertise online and get clients offline.
 
James2774 said:
I dont want to be a Debbie downer, but if you’re advertising is all online, and the sales will be online(people will order online and get local delivery), what’s the point of having a physical store at all?

Just stock the products at your home and deliver.
Click to expand...
It’s the space. I have a small little tea shop in a selective niche. I have 500’ of unused retail space. That’s why I did brick and mortar cbd cause it was low cost of entry and I smoke ALOT lol so it was win win for me. Not being a Debbie downer, I do wanna drive traffic to the website as well, just local traffic lol
 
Heromrk18 said:
It’s the space. I have a small little tea shop in a selective niche. I have 500’ of unused retail space. That’s why I did brick and mortar cbd cause it was low cost of entry and I smoke ALOT lol so it was win win for me. Not being a Debbie downer, I do wanna drive traffic to the website as well, just local traffic lol
Click to expand...
GMB, local SEO. FB Groups. IG. Local listings and announcements.
Stock some scales, rare papers and stuff like that.
Push this with flyers and word of mouth.
 
Do you have a decent brand name? that you can get smaller newsagents to stock for example, in an exclusive deal of some sort, or maybe at beer shops, or even promote at local festivals.
 
Local radio/TV ads, newspaper ads might work too.

What's the target audience? I know that much, that CBD is known to help treat anxiety, sleeping problems, chronic pain etc. Figure out where these people congregate in bigger numbers in your town (psychiatric clinics, clinics treating sleeping disorders etc.) and hand out flyers there, place them on windshields in parking lots.

Offline marketing FTW.
 
Heromrk18 said:
So I’ve been around the block a time or two and followed a few guides here and had jrvip for a bit as well... it’s always been for ecom however. Fast forward a few years and now I’m starting to open a brick and mortar cbd store on a budget and I’ve been banned like crazy on Facebook for posting illegal drugs. Currently a 30 day ban. The only way I know how to market is gone.
So..... I need help. How do I drive traffic to the brick and mortar store if I can’t advertise on Facebook. I’m even doing something super unique in my town and offering local home delivery of the CBD. Anyway. I’m open to anything, black and white hat cause let’s face it, I have loose morals
Click to expand...

Have a look at this thread - https://www.blackhatworld.com/seo/great-way-to-advertise.1317360/

You can advertise locally and do it pretty cheap as well.
 
Product wise have you considered delta8?
There’s a shop next to me they do plenty of business Selling it. Flower, edibles, capes, shatter, etc.
Could differentiate
you product wise at least as it seems everyone sells cbd.
 
James2774 said:
Product wise have you considered delta8?
There’s a shop next to me they do plenty of business Selling it. Flower, edibles, capes, shatter, etc.
Could differentiate
you product wise at least as it seems everyone sells cbd.
Click to expand...
Delta-8? It sounds like a research chemical. Please don't turn this forum into another drug focused bs where people get caught on weekly basis.
 
crnack said:
Delta-8? It sounds like a research chemical. Please don't turn this forum into another drug focused bs where people get caught on weekly basis.
Click to expand...
Its not, you could just google it instead.
Its federally legal in the USA made from hemp and completely natural just like CBD. Buy it over the counter all over in the US.
 
James2774 said:
Its not, you could just google it instead.
Its federally legal in the USA made from hemp and completely natural just like CBD. Buy it over the counter all over in the US.
Click to expand...
Your correct. It’s only technically illegal in 11 states and that only because those states haven’t said it IS legal if that makes sense. And yes, I’m focusing on delta 8 and cheaper flower. Typically selling for 10/g here at the snd shops. Word of mouth is going to be strong for me but Facebook marketing is what I know and love and that’s why the thread here. I was hoping to get insight from
Folks marketing on Facebook in the cbd world
 
Here is my opinion - you're looking at it all wrong. You opened a physical location and now trying to still advertise online. Open your eyes to offline advertising opportunities. What you're paying CPC on Facebook for competitive niches is insane when it takes into account at slowly reducing conversion rate. You want people to come to your store, not come to your website. You can print double sided color 4x6 flyers / postcards for as low as 1 cent each and pay someone $10/hour cash to distribute them for you by either placing them somewhere or distributing them to individuals. Create a nice flyer, advertise your store and offer some sort of discount for first time customers. If you spend $100 on flyers & $100 on 10 hours of distribution locally ($200 total) you can get much better results than trying to test Facebook ads, optimizing and still paying $0.50+ CPC. Depending on your creativity and reliability of flyer distributor you can distribute 5000 flyers within 10 hours. For example if there is a shopping mall with huge parking lot near your location you can have someone put up flyers to few hundred cars and in busy places you can do 5+ cars per minute. You can get 2 young nephews to help you out for one weekend. Depending on your area you can do public places like parking lots & cars but there are other opportunities as well. I live in 300+ unit condo building and there are 5 buildings all together. In my case I can easily do my building & few others from where I can obtain extra electronic fob key to open lobby entrance. There are local businesses that already post their flyers by everyone's doors and it can be local doctors, restaurants, car services, spas, etc. Knowing my building layout I know that 300+ apartments & other common areas can be flooded with flyers in ~2 hours. If you have a creative flyer you can target so many different people that are not necessarily thinking about CBD. You can target college students who already smoke real stuff, target old people who need legal pain relief. Not everyone in my building wants to buy Chinese food or use car service but apparently enough do for local businesses to keep doing this for many years. You're reaching many local people for pennies on the dollar versus paying expensive price of reaching FB CPC and not to mention FB keeps banning you. Get back to guerilla marketing and hit the streets.
 
The Great Combinator said:
Here is my opinion - you're looking at it all wrong. You opened a physical location and now trying to still advertise online. Open your eyes to offline advertising opportunities. What you're paying CPC on Facebook for competitive niches is insane when it takes into account at slowly reducing conversion rate. You want people to come to your store, not come to your website. You can print double sided color 4x6 flyers / postcards for as low as 1 cent each and pay someone $10/hour cash to distribute them for you by either placing them somewhere or distributing them to individuals. Create a nice flyer, advertise your store and offer some sort of discount for first time customers. If you spend $100 on flyers & $100 on 10 hours of distribution locally ($200 total) you can get much better results than trying to test Facebook ads, optimizing and still paying $0.50+ CPC. Depending on your creativity and reliability of flyer distributor you can distribute 5000 flyers within 10 hours. For example if there is a shopping mall with huge parking lot near your location you can have someone put up flyers to few hundred cars and in busy places you can do 5+ cars per minute. You can get 2 young nephews to help you out for one weekend. Depending on your area you can do public places like parking lots & cars but there are other opportunities as well. I live in 300+ unit condo building and there are 5 buildings all together. In my case I can easily do my building & few others from where I can obtain extra electronic fob key to open lobby entrance. There are local businesses that already post their flyers by everyone's doors and it can be local doctors, restaurants, car services, spas, etc. Knowing my building layout I know that 300+ apartments & other common areas can be flooded with flyers in ~2 hours. If you have a creative flyer you can target so many different people that are not necessarily thinking about CBD. You can target college students who already smoke real stuff, target old people who need legal pain relief. Not everyone in my building wants to buy Chinese food or use car service but apparently enough do for local businesses to keep doing this for many years. You're reaching many local people for pennies on the dollar versus paying expensive price of reaching FB CPC and not to mention FB keeps banning you. Get back to guerilla marketing and hit the streets.
Click to expand...
But he is looking for high ticket FB clients. He is looking for enterprises to buy his local delta-8 and cbd.
 
Heromrk18 said:
Cloak it?
Click to expand...

No, Just Cloak It... Haha. I used that service before and it worked well. It's not cheap and you really need to know about FB's opsec or you'll be burning through expensive accounts.

Edit: I read the rest of the thread and it looks like you ONLY want to advertise locally. The ideas below would probably be overkill for a just small local market. Good luck anyway though!

CBD would be about the last business I would want to be in right now, since it's hard to market with paid traffic. Anyhow, there are plenty of brands and affiliates running CBD on native. That might be an opportunity for you.

But as for FB and CBD, they just don't mix well. I believe CBDistillery is advertising heavily, like they got a free pass or something. I asked our rep about it and she couldn't provide any real insight that was helpful. Basically she said, "we enforce the policies on cbd for every advertiser" without further explanation.

If I were you and was forced to try to promote CBD on FB, I would probably buy some aged domains at auction, some aged fan pages, and lease/buy some real FB accts (not farmed or fake, but real people who use their FB daily). Then I would run non-cbd ads to the safe sites built on those aged domains, warm up the ad accts nice and good, then start cloaking. Perhaps make your safe pages very relevant like, "Top 5 Ways to Fall Asleep Fast" then cloak the traffic over to the money page. OR take a native ads style approach to FB. Use safe content and then retarget those users on other platforms. Idk.. just throwing ideas.

The ideas I mentioned above are pretty large in scale and would take some time and money to pull off properly.

One more idea.. If you have your own brand (not reselling other brands cbd products), take one of your products for sleeping or energy or some other ailment, build a microsite specifically for the product, with ZERO footprints back to your main site - different FB acct, hosting IPs, analytics, pixels, etc (no footprints whatsoever). Do not list the ingredients but rather talk about natural, blah blah blah... Then, when a user clicks to view the product, cloak that traffic over to your money site and divert unsafe traffic to a different product that is within FB policy.

OK good luck!
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Networking Downloads

Marketplace

Account Selling Content / Copywriting Hosting Images, Logos & Videos Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Misc

Making Money

Affiliate Programs Hire a Freelancer Making Money Pay Per Click Site Flipping

BlackHatWorld

BHW Merch Forum Suggestions & Feedback Introductions Lounge Dispute Resolution

Other

Domain Name Forum IM Journeys Web Hosting Newsletter
Back
Top