First time brick and mortar store and I chose cbd :(

The Great Combinator said:

Here is my opinion - you're looking at it all wrong. You opened a physical location and now trying to still advertise online. Open your eyes to offline advertising opportunities. What you're paying CPC on Facebook for competitive niches is insane when it takes into account at slowly reducing conversion rate. You want people to come to your store, not come to your website. You can print double sided color 4x6 flyers / postcards for as low as 1 cent each and pay someone $10/hour cash to distribute them for you by either placing them somewhere or distributing them to individuals. Create a nice flyer, advertise your store and offer some sort of discount for first time customers. If you spend $100 on flyers & $100 on 10 hours of distribution locally ($200 total) you can get much better results than trying to test Facebook ads, optimizing and still paying $0.50+ CPC. Depending on your creativity and reliability of flyer distributor you can distribute 5000 flyers within 10 hours. For example if there is a shopping mall with huge parking lot near your location you can have someone put up flyers to few hundred cars and in busy places you can do 5+ cars per minute. You can get 2 young nephews to help you out for one weekend. Depending on your area you can do public places like parking lots & cars but there are other opportunities as well. I live in 300+ unit condo building and there are 5 buildings all together. In my case I can easily do my building & few others from where I can obtain extra electronic fob key to open lobby entrance. There are local businesses that already post their flyers by everyone's doors and it can be local doctors, restaurants, car services, spas, etc. Knowing my building layout I know that 300+ apartments & other common areas can be flooded with flyers in ~2 hours. If you have a creative flyer you can target so many different people that are not necessarily thinking about CBD. You can target college students who already smoke real stuff, target old people who need legal pain relief. Not everyone in my building wants to buy Chinese food or use car service but apparently enough do for local businesses to keep doing this for many years. You're reaching many local people for pennies on the dollar versus paying expensive price of reaching FB CPC and not to mention FB keeps banning you. Get back to guerilla marketing and hit the streets.

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randybishop said:

I would focus on Delta 8

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