Do you have any good guide on how to choose great products to sell?
Couple questions
@swon
1. ...
Thanks -Nova
As to online facebook ads: it really didn't work our for me too well. I spent 25$ in 4 days and all I got was about 12 clicks and no conversions. You probably could do better research and get better results for me, but I decided to concentrate on what was working well for me, which was Instagram.
I posted this on another thread a few weeks ago -
Sorry for this long post. The following is a list of things that is working really well for my Shopify store.
Note: I only sell to US customers.
This is my personal list of rules for picking products and dropshipping with aliexpress:
1) AliExpress seller must have a 96+% rating and should be in business for more than 2 years.
2) The product I am interested in should be eligible for ePacket shipping. I don't mind if it cost an extra 1-2$ for ePacket).
3) Seller processing time should be no more than 5 days.
3) The product should have some customer feedback, and hopefully, customers have attached product images.
4) If it is/has a blade/knife then it must be no longer than 4 inches. (Recommended by Shopify).
5) I do not bother with knockoffs.
6) On the product page under the "add to cart" and on the cart page under "check out with PayPal" button I have clearly mentioned, "Shipping time 2-5 weeks". - I thought this would scare away customers but actually, it hasn't affected my sales much, if any.
How I avoid complaints about shipping time:
I don't charge for shipping, I provide FREE shipping on all items. I have mentioned the shipping time on several pages as stated above. Also on the FAQ page, I have mentioned something like "Shipping is 2-5 weeks, however, most of our customers tend to receive their orders
WITHIN 2-3 weeks."
My refund policy:
Any orders not received in 5 weeks I give a FULL refund immediately and I tell the customer to keep the item if they receive it in the future. Then I talk to my supplier, usually, they are more than happy to refund me and I will still be at a loss. Because (for example) I sold the product for 10$, and I paid the supplier 3$. Then I refunded 10$ and supplier refunded me 3$, I lost 7$ - the cost of doing business.
When/if a customer complains about the product they have received and the customer has paid less than 14$ for the item, I apologize for the "mistake" and I tell them to keep the product and I will give a full refund. This is just to keep customers happy, you do not want to argue with your customers, they might just complain to PayPal and PayPal will limit your account.
For items that were sold for more than 15$, I tell the customer I am "sorry" for the inconvenience, and to mail the item with a tracking number to my P.O. box, and I am more than happy to give a full refund. (You must mention in your TOS or FAQ or somewhere that customers are responsible for shipping expenses (with tracking) when returning an item). Most customers can't be bothered with the process of shipping so they just keep it.
Other info:
When setting a price, I calculate (product price + ePacket + PayPal) x 2. (ATLEAST x2)
For example product + ePacket + PayPal fee = 4$, I will set the price of this product to 8$ or 9$ (depending on the product). I always double the cost just to minimize losses like when I refund a customer the profit from the next customer's sale will cover this loss. Yes, I won't be make anything from the next customer also, but at least I am breaking even.
Try to have at least 50$ saved up for unhappy customers at all times. Avoid problems with PayPal at all costs.
I hope this post helps some Shopify + Aliexpress starters.
@NovaFusion
- My investments were just a domain, and yes a domain name turns your lon name.myshopify.com into name.com, and I made enough sales during the free shopify trial period to pay for the monthly plan.
- I used an old instagram account I had created (I always create an account or two every month and keep it aging as backup. I followed 500-600 people a day. I got shadow banned for changing the url twice in a few hours time, both times using goo.gl url shortener. So i had to start a new instagram page which is doing awesome. I don't follow anyone on that one, I just search for the top trending hashtags and use them(google).
- I have attempted at facebook ads, but didn't get any good results. I didn't do much research, I'm sure you can do better than me. I only use instagram, and I have them linked to dedicated facebook pages which I have created.