Finding the best keywords/searches to target

LandscapePhotographer

LandscapePhotographer

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How do people find out what potential customers search for when looking for a product?

And so what keywords or searches to target with their SEO?

I sell prints of my photography and so might target 'fine art prints' but in reality, nobody is googling that, 'art for my walls' might be a much more used search term.

Forgive me if this is an ignorant question or does not make much sense. I am still learning about SEO and realise there is a great deal I do not know that is don't know!!
 
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Hi,

There are different approaches on finding keywords.
But finding the right "terms" is not enough you also have to check how difficult it is, for ranking that keyword.
e.g. if you have to compete with Amazon there is no simple way to outrank them, then it's easier to focus on other online marketing activities.

Checkout the beginner guides at BHW they will help you for sure.
There are really amazing guides which are easy to follow.
e.g. super-guide-amazon-keyword-research-site-building-step-by-step-blueprint-9-parts.825593/
 
dekhajam said:
Hi,

There are different approaches on finding keywords.
But finding the right "terms" is not enough you also have to check how difficult it is, for ranking that keyword.
e.g. if you have to compete with Amazon there is no simple way to outrank them, then it's easier to focus on other online marketing activities.

Checkout the beginner guides at BHW they will help you for sure.
There are really amazing guides which are easy to follow.
e.g. super-guide-amazon-keyword-research-site-building-step-by-step-blueprint-9-parts.825593/
Click to expand...

Thank you for that. I do appreciate it. I will have a read of that and hopefully learn a bit more!

I see what you mean, if there are big competitors using those keywords it may be better to cut your loses.

Thank you again
 
Chris.Roark said:
Do you have Google Search Console set up?

It shows the queries that people searched when clicked on your website.

Another option is to use a keyword tool. Here's what Ubbersuggest (a free one) found as alternative to your "fine art prints"

https://app.neilpatel.com/en/ubersuggest/keyword_ideas?keyword=fine art prints&lang=en&locId=2840
Click to expand...


That link to Neil Patel, seems an incredible tool.

I guess using that you can identify the easier keywords to target?

Does Google Search Console give different information to the tool above? I will try and set that up, I have Google Analytics set up but i think i dod not understand how to get the best out of it!

Thank you again
 
There are 2 type of keywords
1-informative
2-buying keywords

1-We drive traffic from these keywords and these keywords help in ranking.
2-These are for buying quires

We sort and separate them
In a way with high volume and low competition.
 
Psychic Panda said:
There are 2 type of keywords
1-informative
2-buying keywords

1-We drive traffic from these keywords and these keywords help in ranking.
2-These are for buying quires

We sort and separate them
In a way with high volume and low competition.
Click to expand...

I see, so for writing a blog, I should be targeting informative keywords and then other places in my website target buying keywords. Thank you that does help understanding it a lot.

If you can use different pages of a site to target different keywords, would it be inadvisable to have every page targeting a different keyword? So as to maximise your reach?

Thank you again
 
LandscapePhotographer said:
That link to Neil Patel, seems an incredible tool.

I guess using that you can identify the easier keywords to target?
Click to expand...

Yes, for a free tool, it does the job. I think ubbersuggest uses the Mangool API because their dashboards are quite similar.

Yes, it does help you identify the easier to target kws and it shows some other stuff as well.

LandscapePhotographer said:
Does Google Search Console give different information to the tool above? I will try and set that up, I have Google Analytics set up but i think i dod not understand how to get the best out of it!
Click to expand...

1. GSC is a tool that shows your website's status and how it appears in Google Search. It is not a kw tool, however, if you set it up, after some time you can see for which kws your website rank and they you can focus on improving your rankings for them. But you won't find new kws solely with GSC. Install it and have a look and you'll understand.

2. Google Analytics is an analytics tool, that's all. You use it to analyze your website's traffic and improve it. I suggest you check some tutorials online to see what it does and how you can use it.

3. If you want a kw research tool from google, you can try Google Ads Keyword Planner - check youtube for where to find it and how to use it.

Also, other kw research tool you can is are:
AnswerThePublic.com: that free visual keyword research & content ideas tool
Keyword Shitter - The Bulk Keyword Tool
 
Chris.Roark said:
Yes, for a free tool, it does the job. I think ubbersuggest uses the Mangool API because their dashboards are quite similar.

Yes, it does help you identify the easier to target kws and it shows some other stuff as well.



1. GSC is a tool that shows your website's status and how it appears in Google Search. It is not a kw tool, however, if you set it up, after some time you can see for which kws your website rank and they you can focus on improving your rankings for them. But you won't find new kws solely with GSC. Install it and have a look and you'll understand.

2. Google Analytics is an analytics tool, that's all. You use it to analyze your website's traffic and improve it. I suggest you check some tutorials online to see what it does and how you can use it.

3. If you want a kw research tool from google, you can try Google Ads Keyword Planner - check youtube for where to find it and how to use it.

Also, other kw research tool you can is are:
AnswerThePublic.com: that free visual keyword research & content ideas tool
Keyword Shitter - The Bulk Keyword Tool
Click to expand...

Wow, thank you! That is such brilliant information, and so useful. I so appreciate the time taken to respond.

I will start doing some research!
 
Although all the advices given here are pretty damn solid. I would start by assessing 1) the nature of the business and 2) who your target audience is.

My whole keyword research process starts with defining those 2 factors.

Once I have that all clear, then I dive into the mindset of my target audience never losing track of the nature of the business I am working on.

From there, it's really easy to brainstorm highly relevant keywords.

It just doesn´t make sense (at least for me) try to use a keyword research tool that will generate hundreds or even thousands of related keywords if we aren´t clear which ones are the more relevant to our business.

Learn about how to build a "Buyer Persona". Search for it in Google, lot´s of resources out there that will teach you step-by-step how to properly build one.

After you do, you will see how insanely easy finding the most relevant keywords for your business is.

Hope this helps.

Cheers!
 
Roger Marquez said:
Although all the advices given here are pretty damn solid. I would start by assessing 1) the nature of the business and 2) who your target audience is.

My whole keyword research process starts with defining those 2 factors.

Once I have that all clear, then I dive into the mindset of my target audience never losing track of the nature of the business I am working on.

From there, it's really easy to brainstorm highly relevant keywords.

It just doesn´t make sense (at least for me) try to use a keyword research tool that will generate hundreds or even thousands of related keywords if we aren´t clear which ones are the more relevant to our business.

Learn about how to build a "Buyer Persona". Search for it in Google, lot´s of resources out there that will teach you step-by-step how to properly build one.

After you do, you will see how insanely easy finding the most relevant keywords for your business is.

Hope this helps.

Cheers!
Click to expand...

Thank you for that. I have started reading a couple of articles about it. I do see what you mean, it does make you look at the process in a different light.

Thank you again
 
Warning: this post is not strictly related to the original question.

You haven't given too much information about your business model, and I totally respect it if you don't want to share the details publicly.

Why are you focused on keyword research? The other members gave you many great tips on finding keywords, so here is some other kind of food for thought :D

In my opinion, the art game is a little bit different because it's not a product that people use or need a lot. To turn visitors into customers, you'll need to do some other things besides excellent seo and website.

Where do you sell? Are you active on sites like saarchiart, etsy etc, or do you want to drive traffic to your own website only? People visit these big platforms with an existing intention to buy art. If you want to make customers buy on your own site then chances are they need to be warmed up first. I mean there are few people who wake up in the morning, look at their wall, realise that the empty space is frustrating and head to google to buy a print asap.

Are you doing social media marketing, especially instagram and pinterest (these are the most visual ones)? This way you could get people look at your photos on instagram, check out your account, and if you consistently show up and post your content, some of them will start to like your art more and more, and they will end up buying in your store when they will want to buy a print. And in your store, not your competitors', because they already know and like your from their instagram feeds.

Good luck! :)
 
stoat said:
Warning: this post is not strictly related to the original question.

You haven't given too much information about your business model, and I totally respect it if you don't want to share the details publicly.

Why are you focused on keyword research? The other members gave you many great tips on finding keywords, so here is some other kind of food for thought :D

In my opinion, the art game is a little bit different because it's not a product that people use or need a lot. To turn visitors into customers, you'll need to do some other things besides excellent seo and website.

Where do you sell? Are you active on sites like saarchiart, etsy etc, or do you want to drive traffic to your own website only? People visit these big platforms with an existing intention to buy art. If you want to make customers buy on your own site then chances are they need to be warmed up first. I mean there are few people who wake up in the morning, look at their wall, realise that the empty space is frustrating and head to google to buy a print asap.

Are you doing social media marketing, especially instagram and pinterest (these are the most visual ones)? This way you could get people look at your photos on instagram, check out your account, and if you consistently show up and post your content, some of them will start to like your art more and more, and they will end up buying in your store when they will want to buy a print. And in your store, not your competitors', because they already know and like your from their instagram feeds.

Good luck! :)
Click to expand...

That is brilliant advice, thank you. I do see your point, art is a different product to a lot of others.

In terms of me and my art, its mainly Landscape Photography (hence the handle!). I do market on Social media, only IG though and have c. 8/9k followers, though i do struggle to know if i am doing that right. I think a fair number of my sales come through that. I have not tried pinintrest yet though.

I have exhibitions around London about once a year or so.

After lots of reading on this site, I am going to start being strict with myself and writing a blog, covering topics like learning photography, best cameras for various uses, and working in extreme environments. My thinking was that this would draw people to my website.

I think my problem is that I do not have a business model as such and am pretty terrible at that whole side of things. I really don't understand marketing, SEO, or even social media very well which is why I am always asking for advice on here! I also realise from what Roger M said above, i had never put any thought in to who i am aiming at.

I am slightly torn as to what i should try and do myself and what i should hire someone to do for me!

Ps. I am taking your advice to set up with Satchi and etsy
 
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