- Oct 9, 2013
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Amazon Keyword Research & Site Building: Step by Step Blueprint
Chapter 0: Super Guide Overview
Welcome to splishsplash's COMPLETE A to Z SEO site building blueprint. I'm going to do the unthinkable. I'm going to hold your hand through the entire process of building a site. Everything between that first thought of "I'd like to make money online with a website and rank it on Google" right up to "Ok, my site is ready for off-page SEO!".
Make yourself a hot cup of tea or coffee, or crack open a beer, sit back, and enjoy while I take you on a complete site building journey.
I've made this guide Amazon focused. Almost all of it still applies to any other type of site. You'll come away from this guide with a full understanding of how to research, plan and implement a money site in any area.
First I'm going to summarise what each section will be about. This helps "prep" your mind for the material ahead. It's a good study technique. Before reading a book I always read the contents, then I look at the chapter headings and sub-headings in each chapter and do a mindmap. Anyway, I digress.. Study techniques are for another article.
Chapter Summaries
I've structured the guide in the logical order I do things. Keyword research for example is different from niche research, but most guides don't really differentiate the between the two.
Chapter 1: Keyword Competition Analysis - A Prerequisite
Before doing any niche and keyword research you need to know how to properly determine the SEO competition of keywords. This is actually a very complicated thing and more of an art than a science. I'll share with you my thoughts and approaches.
Chapter 1B:
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/825593-super-guide-amazon-keyword-research-site-building-step-step-blueprint-9-parts-2.html#post8697671
http://www.blackhatworld.com/blackh...-step-step-blueprint-9-parts.html#post8692866
Chapter 2: Niche Research
The first step you take is deciding which general niche you'd like to enter. This section will discuss how to find a profitable niche.
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/825593-super-guide-amazon-keyword-research-site-building-step-step-blueprint-9-parts.html#post8695261
Chapter 3: Keyword Research
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/825593-super-guide-amazon-keyword-research-site-building-step-step-blueprint-9-parts-2.html#post8701356
Once you've got a niche you need to actually dig deep into it and prepare a full list of keywords. Without detailed keyword research you can't properly put together a site.
http://www.blackhatworld.com/blackh...tep-step-blueprint-9-parts-2.html#post8701356
Chapter 4: Site Architecture & SILOing - A prerequisite
This chapter will teach you about site architecture. How to structure your site for optimal SEO. You don't want to build a big flat website like this

http://www.blackhatworld.com/blackh...tep-step-blueprint-9-parts-2.html#post8704238
Chapter 5: Content Plan & Keyword Groups
Now you've learned how to structure your site, it's time to get your keywords together and plan out the actual site structure and articles you'll write.
http://www.blackhatworld.com/blackh...tep-step-blueprint-9-parts-2.html#post8706391
Chapter 6: Building the Site
Setting up essential plugins, comparison tables, privacy policy, affiliate disclosure and how to implement SILOing in Wordpress.
http://www.blackhatworld.com/blackh...e-optimization-silos-full-amazon-example.html
Chapter 7: Analytics, Rank Data & CRO
Initially all you'll want to setup is rank tracking and some analytics, but once you've got traffic some split testing and conversion rate optimization is a good plan. We'll look into a few things you can test once you've got enough traffic.
Chapter 8: Where to from here?
Some discussion on initial off-page SEO, anchors, what to expect once your site is live, and some recommendations for SEO plans depending on your budget.
Chapter 0: Super Guide Overview
Welcome to splishsplash's COMPLETE A to Z SEO site building blueprint. I'm going to do the unthinkable. I'm going to hold your hand through the entire process of building a site. Everything between that first thought of "I'd like to make money online with a website and rank it on Google" right up to "Ok, my site is ready for off-page SEO!".
Make yourself a hot cup of tea or coffee, or crack open a beer, sit back, and enjoy while I take you on a complete site building journey.
I've made this guide Amazon focused. Almost all of it still applies to any other type of site. You'll come away from this guide with a full understanding of how to research, plan and implement a money site in any area.
First I'm going to summarise what each section will be about. This helps "prep" your mind for the material ahead. It's a good study technique. Before reading a book I always read the contents, then I look at the chapter headings and sub-headings in each chapter and do a mindmap. Anyway, I digress.. Study techniques are for another article.
Chapter Summaries
I've structured the guide in the logical order I do things. Keyword research for example is different from niche research, but most guides don't really differentiate the between the two.
Chapter 1: Keyword Competition Analysis - A Prerequisite
Before doing any niche and keyword research you need to know how to properly determine the SEO competition of keywords. This is actually a very complicated thing and more of an art than a science. I'll share with you my thoughts and approaches.
Chapter 1B:
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/825593-super-guide-amazon-keyword-research-site-building-step-step-blueprint-9-parts-2.html#post8697671
http://www.blackhatworld.com/blackh...-step-step-blueprint-9-parts.html#post8692866
Chapter 2: Niche Research
The first step you take is deciding which general niche you'd like to enter. This section will discuss how to find a profitable niche.
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/825593-super-guide-amazon-keyword-research-site-building-step-step-blueprint-9-parts.html#post8695261
Chapter 3: Keyword Research
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/825593-super-guide-amazon-keyword-research-site-building-step-step-blueprint-9-parts-2.html#post8701356
Once you've got a niche you need to actually dig deep into it and prepare a full list of keywords. Without detailed keyword research you can't properly put together a site.
http://www.blackhatworld.com/blackh...tep-step-blueprint-9-parts-2.html#post8701356
Chapter 4: Site Architecture & SILOing - A prerequisite
This chapter will teach you about site architecture. How to structure your site for optimal SEO. You don't want to build a big flat website like this

http://www.blackhatworld.com/blackh...tep-step-blueprint-9-parts-2.html#post8704238
Chapter 5: Content Plan & Keyword Groups
Now you've learned how to structure your site, it's time to get your keywords together and plan out the actual site structure and articles you'll write.
http://www.blackhatworld.com/blackh...tep-step-blueprint-9-parts-2.html#post8706391
Chapter 6: Building the Site
Setting up essential plugins, comparison tables, privacy policy, affiliate disclosure and how to implement SILOing in Wordpress.
http://www.blackhatworld.com/blackh...e-optimization-silos-full-amazon-example.html
Chapter 7: Analytics, Rank Data & CRO
Initially all you'll want to setup is rank tracking and some analytics, but once you've got traffic some split testing and conversion rate optimization is a good plan. We'll look into a few things you can test once you've got enough traffic.
Chapter 8: Where to from here?
Some discussion on initial off-page SEO, anchors, what to expect once your site is live, and some recommendations for SEO plans depending on your budget.
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