Fb ads Charging you high ?

bunty28

bunty28

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I'm Running ads wth different ad sets. but day by day cost per result is going up and up. even i tried different pages different ad accounts.

without changing anything in campaign not even single change still cost per result going up daily. is this weird shit is just for me or you guys also facing ? my campaign starting cost per ersult was 0.017$ and now its 0.04-0.05$. this shit happening with me on every ad sets every niche.

Do You Guys Having Same issue ? IF Not How to Control it

Thanks in Advance
 
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This always happens to me. It’s normal. Check your frequency.
 
without changing anything in campaign not even single change
Click to expand...

I think that is part of the problem! If something work anymore, it's time to change.
But, what is your relevance score? If the CPC is increasing you should have a look at your relevance score and check your CTR, if they low that means the Ad didn't work for your Audience or the creative/Ad Copy isn't good enough.

Try different Ad Formats and test different Ad copies.
 
X-R0 said:
I think that is part of the problem! If something work anymore, it's time to change.
But, what is your relevance score? If the CPC is increasing you should have a look at your relevance score and check your CTR, if they low that means the Ad didn't work for your Audience or the creative/Ad Copy isn't good enough.

Try different Ad Formats and test different Ad copies.
Click to expand...
ad relevant score 10 and for 2nd its 9. for 2 days it worked well. but after 2 days CPE went up (profit comes to break even ). i did not touch anything to campaign its running as it is. still CPE went up. one of my frnd having same CPE since 12 days. but mine goes up daily. WTF is wrong fb ?
 
CPC? If yes the answer is competitors. Else fb ads is always too expencive for me :).
 
It depends on the niche.. But mostly it will increase if you don't tweak your creatives. FB will see it as a profit for you when you run it long term so it just wanted a share of that. It's normal business.
 
grinDept said:
It depends on the niche.. But mostly it will increase if you don't tweak your creatives. FB will see it as a profit for you when you run it long term so it just wanted a share of that. It's normal business.
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so how to deal with it ? since CPV goes high ROI went down or in loss.
 
Expensive is the one only problem. I have almost every 2nd visitor spent on my website 0 sec, why is that? Or they use bots..do any one has the same problem?
 
i don't have same problem like you but still expensive for me
 
bunty28 said:
I'm Running ads wth different ad sets. but day by day cost per result is going up and up. even i tried different pages different ad accounts.

without changing anything in campaign not even single change still cost per result going up daily. is this weird shit is just for me or you guys also facing ? my campaign starting cost per ersult was 0.017$ and now its 0.04-0.05$. this shit happening with me on every ad sets every niche.

Do You Guys Having Same issue ? IF Not How to Control it

Thanks in Advance
Click to expand...
Thats normal, after time every facebook ad will get more expensive because the frequency goes up and your target audience will be more penetrated by your ads.
Try to make your ad as appealing as possible to the target audience and then you have to funnel your clients so the CTR goes up. Higher CTR = lower cost
 
raptor911 said:
Thats normal, after time every facebook ad will get more expensive because the frequency goes up and your target audience will be more penetrated by your ads.
Try to make your ad as appealing as possible to the target audience and then you have to funnel your clients so the CTR goes up. Higher CTR = lower cost
Click to expand...

i tried every possible way to do that. can you tell me more ways to Get High CTR

Thanks
 
bunty28 said:
i tried every possible way to do that. can you tell me more ways to Get High CTR

Thanks
Click to expand...

- Find the right audience by testing. A/B Testing or just testing different audiences with the same ad, but excluding the other tested audiences.
- Find a creative that converts, again by testing. Use posts, graphics and videos and different CTA´s and test them.
- Use a landing page that converts with your target audience. Give them something free in exchange for their email. Then follow up with automated Emails.
- Don´t send the users on your homepage, except when it looks like a landing page

In the end, facebook is a testing game. But if you find something that works for you, then you can milk it until the target audience is saturated.
 
Get high CTR?

Improve on your creatives and targeting.
 
raptor911 said:
- Find the right audience by testing. A/B Testing or just testing different audiences with the same ad, but excluding the other tested audiences.
- Find a creative that converts, again by testing. Use posts, graphics and videos and different CTA´s and test them.
- Use a landing page that converts with your target audience. Give them something free in exchange for their email. Then follow up with automated Emails.
- Don´t send the users on your homepage, except when it looks like a landing page

In the end, facebook is a testing game. But if you find something that works for you, then you can milk it until the target audience is saturated.
Click to expand...
i already found what works. actually 3 different campaigns. but same thing happening every alternative day COST goes up. even new campaign (launched 2 days ago) works well but today cost goes up like 40%. that much high cost can affect a lot on ROI.
 
bunty28 said:
i already found what works. actually 3 different campaigns. but same thing happening every alternative day COST goes up. even new campaign (launched 2 days ago) works well but today cost goes up like 40%. that much high cost can affect a lot on ROI.
Click to expand...
Do you just let the ads run ? Or do you change any parameter while the ad is online ?
Changing anything with your ad can cause facebook´s algorithm to recalculate cost/effectiveness and so on.
For example that´s why you shouldn´t change the adspend for an ad more than 10% per day.
 
raptor911 said:
Do you just let the ads run ? Or do you change any parameter while the ad is online ?
Changing anything with your ad can cause facebook´s algorithm to recalculate cost/effectiveness and so on.
For example that´s why you shouldn´t change the adspend for an ad more than 10% per day.
Click to expand...
you are talking about any changes while i am not clicking on EDIT button at all. my ad is currently 50$ a day. but i am worried to scale it to higher level bcs higher cost can fuck me
 
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