seanchoi
Newbie
- Jun 13, 2025
- 14
- 11
Hey everyone,
Just wanted to share some of the approaches we’ve been using lately for Facebook Ads, all strictly whitehat and without any cloaking. We’ve been focusing a lot on building solid account histories by starting small and gradually increasing budgets, rather than jumping in with high spends right away. This seems to help keep our ad accounts under the radar and avoid sudden bans.
We’re also finding that broad targeting combined with strong creatives is outperforming super-narrow interest targeting in many niches. Facebook’s algorithm does a pretty good job these days if you give it enough data and avoid boxing it in too tightly. For creatives, short videos with clear, bold hooks in the first few seconds have been pulling much better CTRs for us than static images, especially in competitive niches.
Another thing we’re doing is regularly rotating ad creatives to keep engagement high and avoid ad fatigue, and we’re paying close attention to feedback scores to make sure we’re staying on Facebook’s good side. We’ve also had good results running retargeting campaigns to warm audiences, rather than relying only on cold traffic, since ROAS tends to be much better there.
Scaling has been smoother when we duplicate winning ad sets instead of just raising budgets aggressively. Slow and steady seems to be the way to avoid triggering account reviews.
Hope that helps someone here. Curious to hear how others are running clean Facebook campaigns these days. Let’s keep it whitehat and profitable. What’s working for you?
Just wanted to share some of the approaches we’ve been using lately for Facebook Ads, all strictly whitehat and without any cloaking. We’ve been focusing a lot on building solid account histories by starting small and gradually increasing budgets, rather than jumping in with high spends right away. This seems to help keep our ad accounts under the radar and avoid sudden bans.
We’re also finding that broad targeting combined with strong creatives is outperforming super-narrow interest targeting in many niches. Facebook’s algorithm does a pretty good job these days if you give it enough data and avoid boxing it in too tightly. For creatives, short videos with clear, bold hooks in the first few seconds have been pulling much better CTRs for us than static images, especially in competitive niches.
Another thing we’re doing is regularly rotating ad creatives to keep engagement high and avoid ad fatigue, and we’re paying close attention to feedback scores to make sure we’re staying on Facebook’s good side. We’ve also had good results running retargeting campaigns to warm audiences, rather than relying only on cold traffic, since ROAS tends to be much better there.
Scaling has been smoother when we duplicate winning ad sets instead of just raising budgets aggressively. Slow and steady seems to be the way to avoid triggering account reviews.
Hope that helps someone here. Curious to hear how others are running clean Facebook campaigns these days. Let’s keep it whitehat and profitable. What’s working for you?
