To hell with facebook ppc pages, the best way to sell on facebook is by groups, that is how i do it and its starting to pay off for me, but i have a little secret to my success on fb so far, for starters most people think making multiple facebook accounts and using proxies to hide and rotate them is the way to go, for starters that's to time consuming changing from account to account and spamming ads.
I have over 3000 groups on just one fb account and its growing with well over 55 million members to spam too now, the groups i target is (post link here, advertise here, spam affiliate here), all those kind of groups are best to spam on mainly because they allow it and these are the folks that actually buy from you specially when you advertise products like "how to make money on facebook and how to become an amazon success story" etc etc, those kind of ads/products convert..
I use a special facebook wall poster that has a scheduler built in so it posts to all walls like "group walls", "friend pages" all on autopilot, i just set it and forget it so i can concentrate on my SEO efforts and every now and then i go back to the poster to see how many clicks i got today, click rates, walls it has posted to today ..it posts to every single wall even if you have 3000 groups like i do, it does it slowly so that you do not get banned for posting to fast ...you can set up atleast 10 Ads/10 different products a day to promote on there with it ..it will post your ads every 5, 10, 15, 20, 25, 45, 60 minutes ..it depends what you set it to
i also sell my 3000 facebook groups list and facebook wall poster on fiverr and seoclerk as an extra income
i am starting to master facebook because i studied it, learned what products to sell which actually convert, the proper tools to use to advertise on facebook
forget fb ppc crap, group wall advertising is the ticket guys
youtube is my next conquest, i hear its alot harder to advertise on, but i enjoy a good challenge =;0)