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Facebook advertising question

Discussion in 'Social Networking Sites' started by zfa32937, Jun 10, 2012.

  1. zfa32937

    zfa32937 Newbie

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    I am trying to advertise on facebook but need a little help. My first question is this. When I add more than one keyword in the precise interest area it doesn't narrow my field of people to advertise too. Rather to makes it larger. For example, if I want to advertise to people who enjoy blogging about cameras, I put the keywords blogging and cameras but it will advertise to people who's interests are either blogging or cameras but I want people who are interested in blogging and cameras to narrow it down. Is it possible to do this?


    Second, I read that CPM is better if you want to get people to like your facebook page since if you have a good click through rate you can get the Cost per click down to pretty cheap. What other methods can I use to get my cost per click down. I only have a budget of $20 per day so I am trying to get the most bang for my buck. Is it better to do CPM and narrow your audeince down to a few thousand.


    I tried CPM out with an audience of about 4 million and a max budget of $10 and I reached my budget within like 10 minutes. I received about 6 likes and 12 clicks on facebook in that time but with a cost per click of about $0.8 that is just way too high. Any advice on getting better results for less money?


    Thanks for any help
     
  2. RedwoodMarketer

    RedwoodMarketer Newbie

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    I'm not familiar with advertising on Facebook but with other forms of advertising if you're trying to go the CPM route and initial costs are high, you need to continue to optimize your ad for better CTR. Try changing the text/image each day or two and analyze the results. Once you've found what you believe is the best ad copy (highest converting), try experimenting with different audiences and analyze those results as well. Since you're only spending $20 a day its very small scale analysis, but test as long as you can. Advertising is an expensive route because of this testing and optimizing of ads, and sometimes after a lot of testing you find that your promotion just didn't sit well in that venue. Hope this helps some.