Facebook Ads. (promoting a science web articles)

Hello... i would like to ask few questions.... I have a facebook fan page.... with about 400k likes... so im creating a website with INSTANT ARTICLES, and also ..other than promote content to my facebook people, i would like to advertise myself.... i know there was good times, people made good money with it.... so im wondering if its still good... and if i can still get good CPC ... anyone who is doing the same maybe can give me some information before i start blowing money on advertizing.... i would appreciate any opinions, ....

if it's instant articles it's not worth it since you monetize only with audience network ads !
advertising where ? on facebook or other networks ?
if your article organically is going viral and has a high ctr "traffic/reach" then yeah it may be worth it
but if its not going viral nope it's not worth it !

Traffic arbitrage is harder than it used to be still profitable but if you send traffic to a site that has adsense ofc and 1/2 other networks
and not bying ads from facebook but posts from big active pages
and other networks

Ok.... thank you... so what do you think is gonna be the best way to monetize these 400k ppl.... ?

oh now that i read it again you said promote posts of your pages to send traffic i thought you meant advertising !

so forget what i said

instant articles is definitely a good option to monetize your page,adsense is good too
you can test which one has better results for you and stick to it
adsense is more risky keep that in mind

Okay buddy, thanks for your time!