I'm running a facebook ad campaign. When I first created my ad, it was targeted to 50.000 people. The suggested bid was between 0.45 and 0.71 . I bid 0.56 . After a few hours my ad was running, the CPC dropped to 0.10 .
Can somebody explain why the CPC dropped so much even though my bid is set to 0.56?
Can somebody explain why the CPC dropped so much even though my bid is set to 0.56?