Facebook ads expert

nabilox

nabilox

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Hi Guys, I wish lots of $$ and success with your business.

Please i'm runing a campaign in fb ads, i got a good ctr (link click), one of my adset has 9 link clicks with just 69 reach, but the cpm is so high $30 and 70$, what the things i must look on it to get a low cpm. (btw i target usa)

Thanks in advance
 
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Hello. Try a variety of target audiences, age, platform, AB creative tests
 
This is why I HATE FB Ads. Have you previously used these Ads and CPM was much, much lower?

They do this. Unfortunately, you have to keep testing until it goes away.

I remember about May last year. My CPM was usually <£10, it went upto £35. Exactly same Ads and audience. FB Ads are tooooo erratic.
 
dont.farm said:
Hello. Try a variety of target audiences, age, platform, AB creative tests
Click to expand...
i set up the adset for facebook platform (news feed), i'm gonna test different ages and see what happens, thanks man
 
Ravi Davda said:
This is why I HATE FB Ads. Have you previously used these Ads and CPM was much, much lower?

They do this. Unfortunately, you have to keep testing until it goes away.

I remember about May last year. My CPM was usually <£10, it went upto £35. Exactly same Ads and audience. FB Ads are tooooo erratic.
Click to expand...
No it's a new adset
 
I think your audience is too small, or maybe too many flex audiences.
 
Try with Broad Audience with Automatic Placements and Link Clicks, it will help lowering the cpm
 
Give it some time. What's the objective of your campaign? Different placements have different pricing, some are very expensive at times.
 
Use news feed ads on facebook, and enable both desktop and mobile. Are your ads targeted towards traffic or conversions?
 
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