Facebook ads expert

[nabilox]

Hi Guys, I wish lots of $$ and success with your business.

Please i'm runing a campaign in fb ads, i got a good ctr (link click), one of my adset has 9 link clicks with just 69 reach, but the cpm is so high $30 and 70$, what the things i must look on it to get a low cpm. (btw i target usa)

Thanks in advance

 

[Omar Jr.]

Under device option select only mobile, CPM Will gradually down, Cheers.

 

[nabilox]

Under device option select only mobile, CPM Will gradually down, Cheers.

I'm Gonna test it thanks

 

[dontfarm]

Hello. Try a variety of target audiences, age, platform, AB creative tests

 

[Ravi Davda]

This is why I HATE FB Ads. Have you previously used these Ads and CPM was much, much lower?

They do this. Unfortunately, you have to keep testing until it goes away.

I remember about May last year. My CPM was usually <£10, it went upto £35. Exactly same Ads and audience. FB Ads are tooooo erratic.

 

[nabilox]

Hello. Try a variety of target audiences, age, platform, AB creative tests

i set up the adset for facebook platform (news feed), i'm gonna test different ages and see what happens, thanks man

 

[nabilox]

This is why I HATE FB Ads. Have you previously used these Ads and CPM was much, much lower?

They do this. Unfortunately, you have to keep testing until it goes away.

I remember about May last year. My CPM was usually <£10, it went upto £35. Exactly same Ads and audience. FB Ads are tooooo erratic.

No it's a new adset

 

[dontfarm]

i set up the adset for facebook platform (news feed), i'm gonna test different ages and see what happens, thanks man

you're welcome

 

[Bahaezzz]

I think your audience is too small, or maybe too many flex audiences.

 

[sundivjat]

Try with Broad Audience with Automatic Placements and Link Clicks, it will help lowering the cpm

 

[ygg]

Give it some time. What's the objective of your campaign? Different placements have different pricing, some are very expensive at times.

 

[dRuIm]

Use news feed ads on facebook, and enable both desktop and mobile. Are your ads targeted towards traffic or conversions?