Use Facebook's algorithm to create lookalike audiences based on your existing customer data.
It is best to work with the ad itself because it plays a major role in selecting the audience, try to make sure that your ad is clicked only by targeted people
Yeah, Meta killed most direct crypto interests.
Use lookalike audiences from crypto-related email lists or website visitors. Target interests like fintech, trading, blockchain, DeFi, or apps like Binance, Coinbase, or Trust Wallet. Layer with behavior like frequent tech buyers or early adopters. Use broad targeting and filter with strong creatives.
yeah Meta stripped out most direct crypto interests a while back, but there are still ways to reach that audience effectively. You can target adjacent categories like "Investing," "Finance," "Stock Trading," or even pages like "TechCrunch" or "CoinDesk" if they’re still available. Another solid route is using lookalike audiences built from your own traffic or lead data—that’s been way more accurate for us than cold interests. Broad targeting also works well if your creatives speak to the crypto crowd (charts, token logos, memes, etc.)—Meta’s algo is smart enough to find them if your funnel is solid. We’ve also had good results with Reels and Stories using bold, fast-moving visuals tailored to crypto culture. It’s not as plug-and-play as before, but definitely still doable.
