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Expensive Traffic vs Cheap Traffic?

Discussion in 'Media Buying' started by Timo Peters, Oct 23, 2018.

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Is high CPM Pop-Traffic better for testing than low CPM?

  1. Yes

    4 vote(s)
    100.0%
  2. No

    0 vote(s)
    0.0%
  1. Timo Peters

    Timo Peters Newbie

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    Hi,

    im in media buying for a while now and made some profits and im wondering one thing. For testing should i start with setting a low CPM (for example 0.10$ for Morrocco) or should i take traffic for higher rates?

    If you optimize your ad campaigns than you bid more for the good zones and websites to show your popups and the unused ones will get cheaper, so i will probably get a lot more bad zones. What is your take on that? I would be very interested in hearing it.
     
  2. patadeperro

    patadeperro Jr. VIP Jr. VIP

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    For testing you should buy the most expensive source of traffic you can afford (adwords usually) and verify if the offers convert or not, otherwise you will spend a lot of time trying to realize if the offer converts or not, B UT you have wasted time, the most important ressource.
     
  3. redarrow

    redarrow Elite Member

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    the best is .

    adword
    bing
    fb ads

    there the best , seem to convert very well .

    most users using anythink else usally come stright back to them .

    cheap dont mean good, might aswell use what converts to earn .

    it been a very long time since ive seen anyone converting better then the above paid traffic.

    the top imer's only use above , so must be the best option, the rest just crap, cheap do nothink really like public proxies.

    there adult traffic solutions but there not traffic providers .(( banners , popups))

    look at the famous adrian uploading post if yoyr into adult niche might help.
     
    • Thanks Thanks x 1
    Last edited: Oct 23, 2018
  4. dwoods85

    dwoods85 Newbie

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    Stick to high quality ad networks such as Google Ads, Bing Ads, Facebook Ads, Exoclick, Outbrain. Taboola. In my experience, all of those ad networks only sell legit traffic and they are the best in the business. You get what you pay for on the internet, the same goes in life.
     
  5. Hezzi Ziv

    Hezzi Ziv Newbie

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    it will be hard to get HQ traffic with that bid
     
  6. peter100

    peter100 Newbie

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    Media buying is not easy and can end up paying lots of money and get nothing .... you have to do many A/B/C tests and check traffic sources and monitor all using tracker or Google analytic , check bounce rates , repeating users , duration and based on all you can filter and blacklisted many sources.

    limit the options and start with Mobile or Desktop and use small GEO and check daily .... use daily limit and check the campaign and sources.
     
  7. jeff1985

    jeff1985 Regular Member

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    It totally depends on what your goals are...

    Cpa campaigns needs quality traffic to generate the leads

    Cpc traffic needs high probability of clicks which tend to go with higher price

    Cpm based campaigns for arbitrage needs high quality traffic for it to work simply

    So it all depends on what your goal is and more importantly the source of the traffic