The Story: I am watching a competitors's website for several months. My niche is 200 000+ exact US searches. I am holdind 3rd position for a few months and it is quite profitable around $3000 a month (Adsense) Four months ago a new EMD entered top 10 and slowly start to climb and entered top 5. #1 Was very old .net EMD. Almost impossible to outrank. Last 3 weeks this new EMD is ranking #1 and the old .net domains dropped to #2. The competition is strong. We have 5 Brands in top 10! I decided to copy his technique in another niche which is: 1. A .co TLD 2. Fresh quality content 3. A few strong backlinks 4. Just one banner each page My new niche: 250 000 exact searches in US Strong competition I registered my domain on: April 21, 2013. Just 4 1000 words long articles for now.