Email marketing is a great opportunity to reach out to millions of people in a matter of seconds. Through opt-in email addresses the response rate is real high, and so the internet allows email marketers great chances for profit, list building, and traffic. But, besides the simplicity of email marketing there are some basics to understand to know that you?re going through it in the best way. Like mentioned, there are great benefits to email marketing, so it makes sense to take time to understand it. There?s a few benefits of marketing through email & I will quickly cover them here. Fast- First, the greatest benefit of all is the fast approach of email and the just as fast responses. It is possible to send out your first email and then get orders in the inbox in minutes. Email marketing is pretty much the fastest and amazing out of all marketing methods when you use it correctly. Testing- Marketing emails will usually have to be tested. Testing is a typical part of any kind of marketing. With email marketing the testing is much faster since the process of email marketing is sped up anyways, and so testing various emails will be faster. Affordable- When doing email marketing not much money has to be spent. All that is needed is a computer, internet, and time to write an email. Email marketing in general is free although you will have to pay for other things in order to do so. Response- Another amazing part about email marketing is the ability to get responses in almost light speed; basically minutes. The reason is that the individual on the receiving end will receive the email and then make a decision. They will either delete your email without reading it, delete it after reading some or all, or read it and buy what you?re promoting/marketing. And the best part is those that are happy with the product or purchase could forward it to friends or family, thus increasing sales and your customer base.