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Duplicate Content on E-commerce site

Discussion in 'White Hat SEO' started by Sandip15, Oct 27, 2016.

  1. Sandip15

    Sandip15 Newbie

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    I am trying to look for a solution for my client's e-commerce site which has close to 15k products. My client is about to launch a brand new e-commerce site built on Shopify. The issue is, all the product description of the website is taken from their various suppliers. How do I go about this? What are the solutions I should look into? Client is willing to change the description eventually, however, he does not want to wait till the description is changed for all the products, quite obvious. Blocking the search engine from crawling these products would be a good idea? Should I place "DNF" (Do not follow")? I need a solution which is not as much time consuming, hence, connonicalisation would be out of the equation. Your suggestions/solutions would be much appreciated.

    Thanks in advance.

    Regards
     
  2. Mxty

    Mxty Newbie

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    If their traffic comes from the products I wouldn't don't follow them....

    I'd manually write some of your top product performing descriptions so that they are unique.

    The rest, perhaps canonical back to the site that they are from? Or like you say don't follow / no index them if they aren't serious traffic drivers....
     
  3. Sandip15

    Sandip15 Newbie

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    Hi Mxty,

    Thanks for the feedback. As I said, it is a brand new site so there is no traffic generated. They are in process of writing a fresh content for products. I just want to avoid Google penalizing the site for a duplicate product description.
    Connonicalsing 15k product will eat up tons of time so its not a very feasible option, same with "Do Not Follow" tag.

    Thanks
     
  4. GandolfTheGrey_Hat

    GandolfTheGrey_Hat Newbie

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    I use UpWork to find a "mid-tier" VA ($5-$9/hr.) to handle the re-writing for the product descriptions. If the cost to re-write so many items is truly an issue, you could ramp up the products offered over a few weeks. Get some cash flowing before paying for additional VA hours.
     
  5. Sandip15

    Sandip15 Newbie

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    Writing new content for 15k products would probably take couple of months which client does not want. They want to go live yesterday.
    Thanks for the feedback though.
     
  6. rejoin14

    rejoin14 Regular Member

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    The easiest and fastest would be this:

    1. Set all products to noindex
    2. Write a unique description for all categories and index the categories
    3. Write for each simlar product one unique description and use canonical
    4. Rewrite (if necessary) all other descriptions
    5. Index all products
     
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  7. Sandip15

    Sandip15 Newbie

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    Now, that sounds like a plan. Would you have considered using an iframe?
     
  8. MoshaD

    MoshaD Newbie

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    Warn the client of the risks first, but the answer is usually the same. They want to go live ASAP.

    I've worked with some huge brands. Typically, we used to go live with all the products, duplicate or not, and then work from there.

    Create a priority list to tackle the product descriptions. Our top priority products and high margin products were re-written first. It's also important to understand that one paragraph of mediocre text won't sell a high value product. Also embed videos to your higher value product pages. The #1 problem with online shopping is that you can't get the product into the consumer's hands - video is the closest thing you can get to this.

    PS: Watch this video and read this article: https://www.seroundtable.com/google-rewriting-product-descriptions-22254.html