I like DDG results but our generation is addicted to Google and I don't think it can be changed within a short time. People just need a search engine for mobile phones. If something innovative comes up like a smartphone app with customization that fits users' needs, then we can expect a huge shift. Google is good on desktop versions, but on mobile phones it is horrible with ads eating half of the screen.
Instead of coming up with new products, Google is trying to earn as much as they can from ads alone. They've added ads to gmail, relaxed 4 ads limit on webpages, allowing sticky ads, filled search page with ads etc.