Don’t pick a generic domain name

I chose to go purchase exact match domain names where the area name was the keyword.

That way I would get heaps of brand inquiries easily.

All things considered, there's an issue… regardless of whether you rank high, what you'll discover is you will have a low active visitor clicking percentage much of the time.

If you have a low click-through rate, it tells Google your brand isn’t strong and people don’t prefer it, which can hurt your ranking.

So as opposed to concentrating on exact match domains, except if you have millions to spend on branding like Hotels.com, focus on building a memorable brand.

Pick something that is unique, easy to spell, and easy to remember.

There is no rule one way or another to pick a domain name, as each project will be unique.

Shah Paran Nirjhar said:

I chose to go purchase where the area name was the keyword.

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Yes, this is not an issue, especially in local SEO.

Shah Paran Nirjhar said:

All things considered, there's an issue… regardless of whether you rank high, what you'll discover is you will have a low active visitor clicking percentage much of the time.

Click to expand...

I dont see why this would be so.

If you have a low active visitor clicking percentage, yes there is something wrong with the site, does not mean domain is wrong.

Shah Paran Nirjhar said:

Pick something that is unique, easy to spell, and easy to remember.

Click to expand...

That's not an easy task these days.

There used to be a method to pick generic keyword and put it in your URL as a means to rank quickly for that term, but Google stopped that nearly a decade back.

But it all depends on your strategy - if you're building a business, it's better to focus on a unique name descriptive of your services. But if you're looking to build a churn & burn site, using a keyword stuffed domain is fine.

Every business is built on a brand name, so it makes sense to choose a brand names over generic domain names. I understand churn and burn sites may not follow this philosophy but most functioning businesses are no longer quick bucks-wind up projects.

Even though I really don't like exact match domains from SEO stand point, I do not really see any correlation between significantly lower CTR and the domain name in this case.

The domain name might look a bit spammy, but there still shouldn't be any massive difference in CTR. I would possibly take a look at your overall meta descriptions.