Domain reputation

Celestial711 · Sep 28, 2016

I have 1 website which has been running for almost 2 years but sadly the theme has 0 SEO efforts and I am now building a new site. I wonder if it would be better to move the new site to this original domain purely because it has a history/reputation in google and to avoid a new domain having to wait for google to build trust over a year or two. In this case my new moved website would instantly start to rank (assuming its properly optimized) since the domain has been there for a long time?

Nargil · Sep 28, 2016

Despite what many people think, the age of the domain itself is significantly weaker factor than the age of the content.
I personally do not bother about the age of the domain at all. I honestly can't even say from my experience, whether this factor even matters.
But what really matters is the age of the content on the domain. Just put the content there, let it lie for a few months and you will see how it will start ranking better and better with passing time.

So basically, when you just change content on that older site of yours, it won't make much of a difference compared to your new site.

validseo · Sep 28, 2016

Nargil said:
Despite what many people think, the age of the domain itself is significantly weaker factor than the age of the content.
I personally do not bother about the age of the domain at all. I honestly can't even say from my experience, whether this factor even matters.
But what really matters is the age of the content on the domain. Just put the content there, let it lie for a few months and you will see how it will start ranking better and better with passing time.

So basically, when you just change content on that older site of yours, it won't make much of a difference compared to your new site.

I completely agree. Domain age is not a factor... I have domains going back to the late 90's that have never been used as websites and they have no advantage over new domains. Now, how long a website has been indexed by Google... that probably is a factor and I know for certain it negatively effects websites that are less than one year old. I suspect sites that are older than 5-7 years get a little boost, but probably not a big boost.

Having a quality brand is more important than a little SEO boost... be sure to solve the more important problems.

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