Does well-optimized 'Meta Description' still work?

Rank wizard Ltd

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It had been long since Google denied counting 'meta description' as a ranking factor anymore. Most SEOs stopped putting keywords forcefully right after then.

But do you guys find optimizing meta description with keywords helpful anymore? Or does it even help to boost the CTR of contents?
 

Mr Dingle

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I'm just coming back into the game and have been reading up on it. Mainly the AMP and Google News compliance
I realize this isn't entirely relevant, but from what I can gather, they want to glean as much info as possible from the metadata, I would imagine this applies across the board
Just a description and a few keywords isn't gonna do it. They want the full Monty

This is only Google News, there's also AMP, although there is some overlap
I have something similar pasted into the head of a template I'm doing and then just make per page edits

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@Type": "NewsArticle",
"mainEntityOfPage": {
"@Type": "WebPage",
"@id": "https://google.com/article"
},
"headline": "Article headline",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"datePublished": "2015-02-05T08:00:00+08:00",
"dateModified": "2015-02-05T09:20:00+08:00",
"author": {
"@Type": "Person",
"name": "John Doe"
},
"publisher": {
"@Type": "Organization",
"name": "Google",
"logo": {
"@Type": "ImageObject",
"url": "https://google.com/logo.jpg"
}
},
"description": "A most wonderful article"
}
</script>
 

ss1180

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Yes you are right adding meta keywords in website doesn't affect anymore in ranking but meta description is really a great factor if you optimize perfectly. Even now google showing more char in google search.
schema is also good but for big website it's not possible to add different schema (above code) in every page.
i am using schema in my all website but in footer or header. (Review, Company, Social Profiles, Breadcrumbs and more.)
 

loving doll

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It had been long since Google denied counting 'meta description' as a ranking factor anymore. Most SEOs stopped putting keywords forcefully right after then.

But do you guys find optimizing meta description with keywords helpful anymore? Or does it even help to boost the CTR of contents?
meta keywords is not more worthy these days but meta description is still working
 

Jesus Tellez

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I agree with most of what you said. However, if it's a big website like you said, I would identify the most important pages, and at least mark those up with schema. I used to do what you're doing now, which is to put the code in global places like the footer; however, you'll get better results by applying schema on individual pages instead.
 

Rank wizard Ltd

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I'm just coming back into the game and have been reading up on it. Mainly the AMP and Google News compliance
I realize this isn't entirely relevant, but from what I can gather, they want to glean as much info as possible from the metadata, I would imagine this applies across the board
Just a description and a few keywords isn't gonna do it. They want the full Monty

This is only Google News, there's also AMP, although there is some overlap
I have something similar pasted into the head of a template I'm doing and then just make per page edits

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@Type": "NewsArticle",
"mainEntityOfPage": {
"@Type": "WebPage",
"@id": "https://google.com/article"
},
"headline": "Article headline",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"datePublished": "2015-02-05T08:00:00+08:00",
"dateModified": "2015-02-05T09:20:00+08:00",
"author": {
"@Type": "Person",
"name": "John Doe"
},
"publisher": {
"@Type": "Organization",
"name": "Google",
"logo": {
"@Type": "ImageObject",
"url": "https://google.com/logo.jpg"
}
},
"description": "A most wonderful article"
}
</script>
Great, man! That's almost every bit of code to earn rankings as news articles. I'd rather edit the theme header and input the code though.
 

Rank wizard Ltd

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Yes you are right adding meta keywords in website doesn't affect anymore in ranking but meta description is really a great factor if you optimize perfectly. Even now google showing more char in google search.
schema is also good but for big website it's not possible to add different schema (above code) in every page.
i am using schema in my all website but in footer or header. (Review, Company, Social Profiles, Breadcrumbs and more.)
Same here. Can't afford to edit each page code manually for Schema. Editing theme header is a way quicker option. And talking about meta description character-count, i'm confused whether it's 160char or 320char nowadays. Getting different results in different cases. :/
 

Rank wizard Ltd

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I agree with most of what you said. However, if it's a big website like you said, I would identify the most important pages, and at least mark those up with schema. I used to do what you're doing now, which is to put the code in global places like the footer; however, you'll get better results by applying schema on individual pages instead.
Great! Let me try and see what differences it makes.
 

lightlight

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Meta description, in as much as it is not a ranking factor, it will help with user experience thereby improving on conversion rate.
 

SuperSonicProxy

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It had been long since Google denied counting 'meta description' as a ranking factor anymore. Most SEOs stopped putting keywords forcefully right after then.

But do you guys find optimizing meta description with keywords helpful anymore? Or does it even help to boost the CTR of contents?

Yes still hold some importance.Ranking your site is a combination of lot of techniques, some plays a major role and some not. It doe snot mean they are't important. Meta description does boost your CTR, what is the point of impression if you are not getting enough clicks.
 

david_ch

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keywords, not
descriptions, it counts, more or less, and also increase your CTR in search page.
 

thebat1980

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If G decides to add your meta d - of course. You'll increase CTR (as long as the title is well optimised too). You need a CTA - test it.
 

radiant13

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Use meta description to write something salesy to entice the visitor to click through.
 
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