Do Facebook groups still help in brand awareness?

I’m considering building a niche FB group, but engagement looks low everywhere. Is it still worth the time, or better to focus on reels and ads?
Reels, short videos and ads are the trend now
 
Groups are still good for trust and loyalty, but Reels and ads grow faster now. Best is to use Reels to attract people, then bring them into your group.
 
I’m considering building a niche FB group, but engagement looks low everywhere. Is it still worth the time, or better to focus on reels and ads?
If it is for brand recognition, it is better to use a page than a community group because there people can discuss more.
 
I’m considering building a niche FB group, but engagement looks low everywhere. Is it still worth the time, or better to focus on reels and ads?
Group "Self-study Canva design" → build a community and open a mini course
Group "Learn TikTok Marketing together" → share & cross-subscribe
Group "Work as a full-time freelancer" → nurture a funnel to sell eBooks/mentoring
 
Groups are still beneficial for building a loyal community, which reels and ads can't replicate. However, if your primary constraint is time, focus on reels.
 
Hi BHW,
Back in the day, FB Groups were amazing for engagement. But in 2025, are they still worth the effort, or has the algorithm pushed them down too?
Would love to hear if anyone is still getting real growth and leads from Groups
.
 
I cannot remember the number of FB groups I owned, but it was well over 50.

I sold some a few years ago and just recently sold the rest.

It was a nice run while it lasted, but the energy no longer gets a return that is satisfactory for me.
 
FB Groups still work if you focus on active discussion and value driven content. Growth is slower now, but niche, engaged communities can still generate strong leads and trust over time.
 
I depends how you do it. For some, they are still their bread and butter and an important part of a winning strategy. So, yeah, just as anything, there are many people for whom Facebook Group are absolutely worth it.
 
Yeah, groups still work but not like the old days.
You can’t just post and expect engagement anymore.
If you keep it active and talk about stuff people actually care about, it can still bring leads.
But honestly, it’s way slower now and takes a lot more effort.
 
I cannot remember the number of FB groups I owned, but it was well over 50.

I sold some a few years ago and just recently sold the rest.

It was a nice run while it lasted, but the energy no longer gets a return that is satisfactory for me.
I still remember your thread about fb groups back then, it was one of the most interesting thread on this forum and you kept providing great value. Do you know about any other good growth channel for free organic traffic nowadays ?
 
I still remember your thread about fb groups back then, it was one of the most interesting thread on this forum and you kept providing great value. Do you know about any other good growth channel for free organic traffic nowadays ?
I think Next Door is worth pursuing to see as that is also community based.

The platform is a little different in that it doesn't cover mini-regions but rather neighborhoods but I'm sure if you live in Neighborhood X and there are 8 or 10 other local neighborhoods, people would join most of them.
 
I cannot remember the number of FB groups I owned, but it was well over 50.

I sold some a few years ago and just recently sold the rest.

It was a nice run while it lasted, but the energy no longer gets a return that is satisfactory for me.

When you say it was a nice run youre referring to owning and growing groups or FB groups as a whole (like using bot accounts to post in already existing groups) aren't really worth the time?
 
I made a lot of money posting in groups and even more when they were groups I Admined.

Many others did the same as you can see from some of the responses in here:

https://www.blackhatworld.com/seo/if-i-can-make-189-00-in-a-day-using-facebook-you-surely-can.760255/

I've read that whole thread a few days ago and was preparing to give it a go.

I've already prepared 10 accounts to test.. that's why I was asking, maybe I'm a bit late to the FB game
 
I've read that whole thread a few days ago and was preparing to give it a go.

I've already prepared 10 accounts to test.. that's why I was asking, maybe I'm a bit late to the FB game
Give it a go because you may learn something even if you don't earn something.

You'll earn something, just not like in the Rock and Roll days of FB spam.
 
Still worth it if you build around genuine engagement and niche value. FB Groups aren’t the goldmine they once were, but for targeted communities and authority building, they can still drive solid organic leads when done right. Quality > quantity now.
 
Groups still help if you keep them active and value-driven slower growth, but stronger trust long term ;) :cool:
 
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