Do exact matches not help very much?

That means you're not authority enough for the topics you're covering. The days are over that we keep the keywords in title and rank them with some decent contents. Google has changed a lot in the recent years.

You need to cover the entire topic in terms of topical authority. The detailed contents could help
 
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Exact match is important, but Google’s algorithm also considers other factors:
Content quality
Relevance
User intent and backlinks.
Even with a unique title,
Your page may not rank high
You can try using the ad detection tool to find your combination of factors
 
Using exact match anchors can be useful if they're not too competitive or over-optimized. When building links, diversify anchor text and focus on organic traffic rather than relying solely on exact match anchors and a few articles.
 
not really, Google’s algorithm considers many factors beyond exact match keywords, such as content relevance, authority, backlinks..focus on improving overall SEO
 
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