I am looking into deploying a mod_rewrite/seo-friendly url strategy on my legacy websites, but was wondering if there were any tips to the conversion? I understand the technology, but applying to legacy urls AND preserving link juice may be tricky. I am planning on 1. Using 301 redirects to point all legacy urls to the new SEO friendly ones 2. Using Mod_Rewrite to point the new SEO friendly urls to the actual urls 3. Changing all internal links to the new SEO friendly urls 4. Changing as many external links as possible to the new SEO friendly urls 5. Using the new SEO friendly urls from this point forward Also, on a related note, is there any reason why mod_rewrite shoudln't be used to add a keyword or KW phrase to the homepage SEO friendly URL?