Dealing with new IG algorithm

So I'm sure you all have heard that Instagram is ditching the reverse chronological feed in favor of one based on an algorithm like Facebook.

In researching around I see a lot of mixed opinions on the how we will be impacted. Any solid facts are welcome and appreciated.

A lot of strategies are going to become useless as this change rolls out and I wanted to start a discussion about how we can stay afloat and work around the new changes.

I personally have a couple of accounts (my only successful ones) that have HD images stretched accross 3 or 6 tiles. They are all uploaded at once so that users can see them grouped in their feed and know they are part of a larger image.

I usually get around the same likes on each image because the users like all 3 or 6 frames of the full image.

I am thinking that it will completely destroy my engagement for these accounts because the images will be broken up.

I expect shoutouts from brands will lose a lot of value and influencer marketing will takeover.

Paid advertising is confirmed. Can we we get new accounts seen without paying for ads?

A plus I see is that with a less cluttered feed, users will be more willing to follow more people... But the value of followers will also decrease because of this (heads up to those who are selling them).

Hashtags are a bit of a mystery to me, does anyone have any info on whether or not hashtag search results in stay in reverse chronological order?

Plus they will also be making dynamic url structures too....

Skyebug77 said:

Plus they will also be making dynamic url structures too....

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Haven't seen this, info?
I dont know how this impacts a network like IG?

I think this algorithm with force people to create one successful account rather than multiple, and that could be detrimental to many users in BHW. I'm not sure yet on how we will get around this, but I guess we'll just have to wait and see.

The feed change shouldn't affect much however, the paid advertising is huge. There will be a huge decrease in need for paid shoutouts by the end of the year. Instagram will soon have a feature similar to "boost post" on facebook and companies will not need other accounts to shoutout their product once this happens. It makes sense though, right now people are making thousands for shoutouts while instagram makes $0 on those advertising fees. No surprise they are changing it up

JokerSEO said:

The feed change shouldn't affect much however, the paid advertising is huge. There will be a huge decrease in need for paid shoutouts by the end of the year. Instagram will soon have a feature similar to "boost post" on facebook and companies will not need other accounts to shoutout their product once this happens. It makes sense though, right now people are making thousands for shoutouts while instagram makes $0 on those advertising fees. No surprise they are changing it up

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You will still be able to sell shoutouts to other IG pages.

And the traffic of a good account will always have good value if the account is well targeted.

Best Regards,
Jaymien.

Damn instagram is going to be a good investment this year.

What do you mean shoutouts will lose value and influencer marketing will take over? If anything, influencer marketing will lose more value.

Ive done shoutouts before and its critical to only buy 1 hour shoutouts. A 1 hour shoutout on a 3 million account will cost about $200. A full influencer post will cost about $1000 per post for 1 million. 1 hour shoutouts are better because after 1 hour the post will get buried very quickly. We've seen follow rates decrease exponentially after 1 hour. There isn't much point in paying for a 2 hour + shoutout unless they give you a good deal. So ROI is much higher if you pay for 5 shoutouts on a 3 million account then if you asked an influencer to advertise the product to their 1 million followers.

Also the fact that IG's algorithm will be time based as well make 1 hour post better. But I do a think shoutouts will lose value probably but half or so just it will take twice as much time for a user a see the post.

You're right on. Paying Instagram will be the way to go, unless you get 1M+ account shouts. And for the good ones, you have to pay good money.

The rest doing $10-$100 per shout will get the crumbles off of the table.

The way I see it, if you have good engagement, you will be at the top of the page of those engaging with you. Otherwise, they'll need to scroll down pages to see your post. And, if you personally don't engage with others, you will not see their posts.

I think the featured (hashtag top posts pages) will still remain.

BenChevy said:

What do you mean shoutouts will lose value and influencer marketing will take over? If anything, influencer marketing will lose more value.

Ive done shoutouts before and its critical to only buy 1 hour shoutouts. A 1 hour shoutout on a 3 million account will cost about $200. A full influencer post will cost about $1000 per post for 1 million. 1 hour shoutouts are better because after 1 hour the post will get buried very quickly. We've seen follow rates decrease exponentially after 1 hour. There isn't much point in paying for a 2 hour + shoutout unless they give you a good deal. So ROI is much higher if you pay for 5 shoutouts on a 3 million account then if you asked an influencer to advertise the product to their 1 million followers.

Also the fact that IG's algorithm will be time based as well make 1 hour post better. But I do a think shoutouts will lose value probably but half or so just it will take twice as much time for a user a see the post.

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there is basically no need to think about what will happen in future because you never know. what's the whole point of speculating about things that might not even happen?

when fb acquired IG, it was just a matter of time for IG to get all that FB approach. it was all just a matter of time and now it's slowly happening.

wait for the update to happen, rethink and you'll be able to survive. don't worry about it now. it's more than useless.

this whole update can or can not be a good/bad thing.

Regards,

I think this will force everyone to make even better content.... or you pay for being seen.

It is sad that now once again with instagram it will be more a matter of money than creative marketing skills/ hard work...

I'm seeing an advertisement after every 5 posts. Soon the whole feed will be ads by IG or Influencers =p

Sometimes new algo's remove previous tappable opportunities.

Hate to see IG die out of it unveils in the wrong direction.

They might work on a revamp if they have no idea how to run this.

In all honesty I believe they are testing with this in order to see numerous potential fixes / bugs for a future version of a completly fresh algorithm.

I was planning on purchasing followliker and start a few IG accounts, with these updates in the works should I hold out?