1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Considering Buying A Complete Website From Someone Need Help With Valuing

Discussion in 'Blogging' started by hm25819, Mar 1, 2016.

  1. hm25819

    hm25819 Newbie

    Joined:
    Mar 24, 2014
    Messages:
    21
    Likes Received:
    0
    I am considering buying a complete website from a site owner. The site was used as a blog and article site, but is not monetized. It is a 12 year old site, in my niche, with a PA 23, DA 16; TF 19, CF 22, Alexa 24 million, PR 3. The site features articles written by experts in the niche's field, along with interviews and articles written by the site owner. I would be buying the domain, social networks, and all of the server files to basically reactivate the site as my own.

    I need help in knowing how much it would be reasonable to pay for a niche site with these metrics. Online site evaluators estimated its value as anywhere from $89 up to $14,000, and everywhere in between. In your experience, what would a reasonable value be to purchase this whole site? It is in a derivative of the health niche, and it might be a valuable backlink for my own site. However, with these metrics, I am not sure how valuable it would actually be. Any help with this would be greatly appreciated.
     
    Last edited: Mar 1, 2016
  2. MisterF

    MisterF Jr. VIP Jr. VIP

    Joined:
    Nov 29, 2009
    Messages:
    6,283
    Likes Received:
    4,791
    Occupation:
    Conference Organiser, Business Advisor.,
    Location:
    JADIP
    Home Page:
    How is it making money ?
    What sort of traffic is it getting, is the traffic free or paid for ?
     
  3. hm25819

    hm25819 Newbie

    Joined:
    Mar 24, 2014
    Messages:
    21
    Likes Received:
    0
    It was a love project, and is not presently making money. There was never any adwords traffic, so it was all free. Thanks!
     
  4. DarkPixel

    DarkPixel Jr. VIP Jr. VIP

    Joined:
    Oct 4, 2011
    Messages:
    1,346
    Likes Received:
    1,252
    Location:
    ↓↓↓↓
    Home Page:
    How many unique visitors does it get monthly? Where are the visitors coming from? What's the engagement like (comments, shares, etc)?
     
  5. RedMango

    RedMango Power Member

    Joined:
    Jul 15, 2010
    Messages:
    547
    Likes Received:
    204
    Location:
    UK
    If it's not making any money then the only arguement the owner has is for the value/cost of the content and design. If it's outdated design, and being 12 years old it might be, then that's a $0. For the expert written content, did they pay for it or was it guest posted? I'd offer $100 and see what they say.

    No monetisation means no value when it comes to website valuations. If it was making $1000pm then you could offer $10-12k.

    You could haggle and say that the content that is on there needs updating, checking, editing, a redesign of the site and other changes that Google expects in 2016....then offer a low offer.
     
  6. Pornguy

    Pornguy Regular Member

    Joined:
    Nov 29, 2012
    Messages:
    320
    Likes Received:
    107
    Home Page:
    If its not making money, you must think why is it not making money. Why would the owner not try to monetize it? Maybe he tried and it didn't work? The traffic history and consistency is where you can value the site. Ask him to show you the last 12 months of traffic by month. Then as stated above find out what type of traffic and from where. US traffic will be worth much more than China traffic. Get where im going with this?
     
  7. Eternal1912

    Eternal1912 Power Member

    Joined:
    Dec 6, 2014
    Messages:
    621
    Likes Received:
    246
    Gender:
    Male
    Occupation:
    Freelance Writer
    Location:
    Bulgaria
    Use Black Hat World's search engine and find t0mmy or Meathead. They are specialists in the website flipping industry and they can help you. Meathead is the owner of the website broker company FEinternational.com. Also, open the website and read some of the guides written there.

    I hope this helps :)
     
  8. hm25819

    hm25819 Newbie

    Joined:
    Mar 24, 2014
    Messages:
    21
    Likes Received:
    0
    OK, so of four different traffic measuring sites, all of them stated not enough data. So, it wasn't getting many unique visitors. As far as comments, some of the articles on the site have 1 comment, and a few have 3 per post. There have not been any new articles posted on the site since 2013. Her facebook page that I would be getting has 4,200 likes, so that was active. Perhaps this is better to just purchase the domain? What do you think the domain and the facebook page together would be worth? Or is it worthwhile to buy the whole package? Thanks.
     
  9. wealthyslacker

    wealthyslacker Junior Member

    Joined:
    Feb 17, 2016
    Messages:
    196
    Likes Received:
    37
    offer 10 times what it earns per year :)
     
  10. DarkPixel

    DarkPixel Jr. VIP Jr. VIP

    Joined:
    Oct 4, 2011
    Messages:
    1,346
    Likes Received:
    1,252
    Location:
    ↓↓↓↓
    Home Page:
    4200 fans on FB , but do its posts get likes and comments? It could easily have thousands of fans, but no post reach, so it could basically be worthless.
     
  11. hm25819

    hm25819 Newbie

    Joined:
    Mar 24, 2014
    Messages:
    21
    Likes Received:
    0
    Thank you all for the replies. It does seem to be a worthless site, and I am glad I asked about it before making an offer and paying much more than it is worth. :couch2: