confusion with Keywords for google ads - search Ads

sirajahmed

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Hi Buddies

i am here to understand how to finalise keywords for G-ads Campaign for text ads, my current project is on Automotive Used cars,

i have ad group for toyota tundra and my keywords as taken from google keyword planner are as follows

toyota tundra for sale - average search is 1k -10K
used toyota tundra for sale - 1k - 10K
second hand toyota tundra for sale - 100 - 1k
2011 toyota tundra for sale 10 -100
2019 used toyota tundra for sale 10 - 100
2010 toyota tundra for sale - 10-100


like wise

now since every keyword pharse has " toyota tundra for sale " should i just keep this one keyword in phrase match and leave the rest ?
Or should i keep all the keywords in ad group ? each keyword has a different bid amount.
my last question is if i should keep all these keywords how would it help and in what match type should i keep them in ??
 
Last edited:
I think keeping all keywords and mixing match types will help you capture both broad and specific searches effectively.
 
Just use "toyota tundra for sale" in phrase match and ditch the rest. Let it cover most searches and save on bids
 
my last question is if i should keep all these keywords how would it help and in what match type should i keep them in ??
I’d say keep all of them, but use phrase match for the general ones and exact match for the specific years. It’ll help you show up for more searches without wasting budget on irrelevant clicks.
 
thanks guys, much appreciated.
 
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